Job Description

Designation

Brand Manager –Premium Salt Lite & Innovations

Function

Marketing Location

Mumbai Reporting To

Director – Marketing, Premium Salts

Job Description

What are the Key Deliverables in this role?

Financial Outcomes

• Be the custodian for the brand P&L and anchor volume and revenue target delivery for the year
• Undertake margin improvement initiatives by looking into every cost structure of Material, Transportation, Specs changeover, Packaging changeover
• Scout and build on opportunities for scalable high-margin launches in current categories and adjacencies
• Track channel wise financial metrics and plan the intervention to generate top lines and bottom lines

Customer Service

• Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging
• Scan the market to identify opportunities for growth – range/pack extensions, new innovation

Internal Processes

• Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives
• Closely work with Trade Marketing team & Channel Heads to plan and execute the Annual strategy

Innovation and Learning

• Scope and incubate new innovations and scale existing new launches
• Lead innovation on product, concept, business case and launch plans for the portfolio

What are the Critical success factors for the Role ?

• MBA, Major in marketing preferred
• 2+ years of experience in brand management OR sales experience in FMCG category
• Prior experience in working closely with sales team to drive business
• Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery

What are the Desirable success factors for the Role ?

• Conceptual clarity in basic pricing methodology, marketing mix, P&L working
• Having exposure in BTL / trade / Shopper marketing elements creation
• Exposure to anchoring new FMCG launches
• Exposure to consumer insight generation