Job Description

Consumer Marketing Manager

Riyadh, Saudi Arabia

Are you ready to drive digital-first consumer strategies, revolutionize patient journeys, and Lead the development of pioneering patient support solutions and SoMe campaigns that connect GLP-1 therapies with the people who need them most across KSA.

Your new role

As Consumer Marketing Manager, you will be at the forefront of digital health innovation creating strategies that tackle the complete patient journey and executing campaigns that deliver measurable impact. You will work across all eligible digital channels to engage patients, activate influencers, and build solutions that truly matter.

Your responsibilities will include:

• Identifying gaps and opportunities to develop comprehensive GLP-1 consumer strategies that drive business growth across the patient journey.

• Developing and executing omnichannel consumer campaigns coordinated across all eligible digital channels.

• Driving innovative digital health marketing initiatives by mapping, engaging, and activating scientific and social influencers to maximize ROI.

• Lead retention strategies and solutions and collaboration with the Digital Health Manager, ensuring strong market fit.

• Training the salesforce on new solutions and supporting them with compelling materials and clear value propositions.

• Collaborating with cross-functional stakeholders including sales, HCP marketing, commercial excellence, and medical affairs teams to ensure alignment with business goals.

Your new department

You will join the Cardiometabolic Marketing Unit, reporting to the Senior Consumer Marketing Manager. The department is committed to enhancing the lives of patients by ensuring seamless treatment pathways through innovation, collaboration, and strategic marketing initiatives. Working closely with cross-functional teams and regional stakeholders, the department plays a vital role in shaping patient outcomes across KSA and beyond. At Novo Nordisk, we are driven by purpose and together, we are changing lives.

Your skills & qualifications

We're looking for a creative and an analytically minded marketing professional who thrives in the digital space and has a passion for patient-centric innovation. You should bring:

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field (Master's degree preferred).

• Minimum 6 years of experience in consumer and/or pharmaceutical marketing, including campaign management and analytics directly targeting consumers.

• Proven expertise in developing and implementing successful consumer and digital marketing strategies.

• In-depth knowledge of digital marketing tools, platforms, and techniques including SEO, PPC, social media marketing, email campaigns, and content marketing.

• Strong strategic thinking abilities with data-driven decision-making skills to analyze market research, consumer trends, and campaign performance.

• Excellent communication skills in English (both written and spoken) to effectively convey complex ideas to stakeholders, team members, and external partners.

• Creativity and innovation in creating engaging marketing campaigns and content that resonate with target audiences and differentiate the brand.

• Project management excellence with the ability to manage multiple campaigns, deadlines, and resources efficiently.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. Here, you'll work in an environment that values innovation and gives you the freedom to explore new digital solutions that directly improve patient experiences. When you join us, you are not just starting a job you are becoming part of a story that spans generations.

Deadline: March 14, 2026 (Applications are reviewed on an ongoing basis)

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.