Job Description
Purpose & Overall Relevance for the Organization:
Define local short and medium-term objectives for the respective categories, Running, Outdoor and Credibility Sports (Tennis, Swim, Golf etc)
Develop category business success within guidelines set by EM BUs & EM CTC & Global through the execution of a robust category plan in the Turkey. Support EM BUs & EM CTC & Cluster CTC&Mops Director as a key interface of the respective categories and drive end-to-end CTC / GTM process.
Act as a head of Running&Outdoor&Credibility Sports categories and drive range architecture and CTC merchandising process (seasonal cycle) to ensure brand and channel KPI achievement.
Key Responsibilities:
- Lead range & assortment plans by store formats out of Turkey range according to seasonal strategy and local needs.
- Delivering a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing)
- Create the Market Range Architecture strategy for the respective categories and ensure its alignment with the Global Brand and EM Framework
- Working closely with EM BUs & EM CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for Turkey, including SMU, ABO.
- Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation.
- Following in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and taking actions for the execution of the calendar.
- Drive the collection and submission of initial market forecasts in the system (RMA) for horizontal reviews by HUB CTC at key milestones (CR1, RMA1, RMA2)
- Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories and all relevant KPI reporting, any required scenario analysis.
- Track respective categories selling performance and proposes action plans when necessary to drive sales and improve categories’ KPIs.
- Coordinate sell-in process for the upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.)
- Collaborate effectively cross-functionally across marketing, and with the key business partners in Turkey, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.
- Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance
- Other duties as assigned by Line Manager
Key Relationships:
- Marketing Turkey (Mops, Brand Activation & Digital Media Activation & Omni Channel leads)
- Channels Leads Turkey
- Finance Turkey & IDP Team
- Emerging Markets BUs
- Emerging Market CTC&Mops
KPI’s
- Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)
- Net Sales and GIM%
- Category Growth
- Range size, efficiency, common range selection % (incl. overlap)
- SMU efficiencies
- Showroom experience
- GTM Calendar
Knowledge, Skills and Abilities
- Strong presentation/communications skills
- Advanced user of MS Office suite of products
- Deep cross functional process knowledge
- Structured, organized and process oriented
- Superior analytical skills and problem-solving capabilities
- Strategy – ability to provide input to and implement strategy.
- Attention to detail and highly organized
- Project/Process management skills
- Strong business sense, influencing and presentation skills
- Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.
Requisite Education and Experience / Minimum Qualifications:
- Bachelors in related field
- Extensive (6+ years) Marketing experience, with a distinct track record of success and high-level category management, merchandising and buying knowledge
- Experience working with stakeholders and experts at various seniority levels
