YOUR ROLE AS A:
Manager, Business Development (Lifestyle Partnerships)
You’ll own a lifestyle partnership pipeline end-to-end: prospecting, pitching, negotiating, launching, and optimising deals that drive revenue and member activity. This is a hands-on commercial role for someone early in their career who already operates with strong ownership, pace, and discipline.
You will report directly to the Head of Commercial, Lifestyle
What you’ll do
Build and manage a healthy pipeline of new lifestyle partners (retail, F&B, entertainment, services, e-commerce, etc.)
Pitch partnership concepts confidently (value prop, commercial model, campaign mechanics) and iterate fast based on feedback
Drive deals from first meeting to contract close, including commercials, terms, and internal approvals
Coordinate internal stakeholders (marketing, product, finance, legal, operations) to launch partner offers on time
Track performance against targets and improve results through optimisation (placement, mechanics, comms, partner readiness)
Maintain clean, accurate reporting (CRM hygiene, forecasts, deal trackers, campaign post-mortems)
Spot market opportunities, competitor moves, and partner insights to inform strategy
3–5 years in sales / business development with a clear, provable target-hitting track record.
Competitive, always-on mindset; you move fast, stay resilient, and like winning.
High adaptability in changing priorities and evolving business directions.
Strong pitching and negotiation skills; confident with senior external stakeholders.
Very high attention to detail (numbers, terms, deliverables, timelines, partner setup requirements).
Strong working skills in Excel/Google Sheets and slides for proposals and performance reporting.
Experience in partnerships, loyalty, marketplaces, fintech, travel, or lifestyle platforms
Familiarity with commercial structures (rev share, cost per acquisition, vouchers, points funding, marketing fees)
Existing network across Malaysian lifestyle brands
Airasia rewards is the loyalty and rewards platform within the AirAsia ecosystem, where members earn and redeem airasia points across travel and everyday lifestyle. We partner with leading brands to create offers, drive measurable growth, and build repeat engagement through rewards.
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone.
We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping.
If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us.
