The Manager - Branding & Communication will lead efforts to enhance the institution's National Institutional Ranking Framework (NIRF) perception and bolster overall brand visibility through targeted stakeholder engagement and communication strategies.
Key Responsibilities:
NIRF Perception Enhancement:
Strategic Stakeholder Engagement: Build relationships with academic peers, alumni, industry representatives, students, and regulatory bodies.
Engagement Programs: Organize alumni events, speaker series, and industry collaborations to strengthen the institution’s profile.
Perception Metrics & Reporting: Track NIRF perception scores, conduct surveys, and provide progress reports to leadership.
Branding & Communication Support:
Digital & Social Media Strategy: Create and manage digital content across platforms to emphasize faculty research, alumni achievements, and industry partnerships. Engage with relevant influencers and educational media to reinforce the institution’s standing.
Event Branding & Coordination: Lead branding efforts for major academic and industry events, ensuring all event materials and communications reflect NIRF-oriented objectives and bolster institutional reputation.
Internal Communications Alignment: Provide essential updates and quarterly reports on branding and NIRF initiatives, fostering a unified approach across departments toward institutional goals.
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Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred).
- At least 5 years of experience in branding, communications, or stakeholder engagement within the education sector or a related field.
- Strong understanding of NIRF or other higher education ranking frameworks, along with experience in perception-building activities.
- Proficiency in digital marketing, content management systems, and social media analytics.
- Demonstrated ability to create and manage stakeholder engagement programs with measurable impact on institutional reputation.
Preferred Qualifications
- Familiarity with academic branding and reputation management.
- Proven track record in organizing high-profile events and managing strategic partnerships in an educational context.
- Experience in data-driven marketing and analysing campaign performance for continuous improvement.
About PSG Institutions
The PSG & Sons' Charities Trust was established in 1926 in the honour and memory of Sri. P. S. Govindaswamy Naidu. It was founded by his illustrious Sons with the noble vision of providing education to the needy and to enhance the economic prospects of local communities. In its glorious journey of 96 years, the Trust has established 25 Educational Institutions in Coimbatore.
PSG & Sons' Charities Trust has been a pillar of education, healthcare, and philanthropy for nearly a century. Founded in 1926 by the visionary PSG brothers, the Trust was built on the principle of "Let there be charity, so that others can share my family's prosperity."
Starting with Sarvajana Higher Secondary School in 1924, the Trust has grown to over 30 institutions, setting benchmarks in education and healthcare.
Education: From primary schools to advanced research institutes, PSG & Sons' Charities nurtures young minds and fosters innovation, producing leaders who shape society.
Healthcare: PSG Hospitals offers affordable, advanced healthcare, including the country’s first Accuray Radixact X9 Tomotherapy system for cancer care.
Community Welfare: Initiatives like Manavar Illam (for orphaned boys) and PSG Vishnugranthi (for children with special needs) reflect our commitment to uplifting the underserved.
Environment: PSG meets its energy needs through renewable sources, reducing 29,530 tonnes of CO₂ annually (equivalent to 11.8 lakh trees). Our eco-friendly campuses set an example for future generations.
Our Vision:
As we approach our centennial milestone, we remain committed to empowering students and enriching society through education, healthcare, and community service. Together, let’s build a brighter future.
