Universal Orlando Resort

Manager, Brand Strategy & Integration – UK Project (2-Year Project Hire)

Universal Orlando Resort  •  Orlando, FL (Onsite)  •  4 hours ago
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Job Description

The Manager, Merchandise Brand Strategy & Integration Ops – UK, supports the execution and operational integration of brand and retail strategies for the Universal United Kingdom Theme Park development. This role reports to the Senior Brand Manager and enables cross-functional product creation teams through disciplined planning, governance, facilitation, and coordination across UK Park initiatives.

The position is primarily dedicated to the UK Park development and may provide limited operational support to broader Global Merch & Retail initiatives as capacity allows. As the project progresses toward launch, responsibility will increasingly expand into new business brand planning and launch readiness support.

MAJOR RESPONSIBILITIES:

UK Operational Integration

  • Provide operational integration support across UK Park product creation teams. Build, document, and maintain governance tools including RACIs and milestone tracking. Plan, schedule, and facilitate key product development milestone meetings. Track milestones, risks, and dependencies; escalate issues and propose solutions.

UK Strategic Initiatives & New Business Development

  • Provide project-based support for UK strategic initiatives and new business development. Support development of brand roadmaps, retail concepts, and third-party partnerships specific to the UK Park. Develop project plans and leadership-ready materials. Coordinate cross-functional inputs and track progress against objectives.

UK Product Development Governance

  • Maintain integrated calendars and workplans for UK product development. Ensure alignment across global and destination teams. Drive process discipline, documentation standards, and milestone readiness.

Franchise & Consumer Alignment

  • Partner with Franchise and Consumer Insights teams supporting the UK Park. Ensure integration of insights and brand priorities into UK retail planning and execution.

Broader Merchandise Support

  • Provide limited operational support for key Global Merch & Retail initiatives outside of the UK project, as capacity allows.
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION:

  • Bachelor’s degree in business, management, or related field required.

EXPERIENCE:

  • 7+ years in retail operations, product development, strategy, or program management required;
  • or a combination of experience and education.

ADDITIONAL INFORMATION:

  • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Consistent attendance is a job requirement.
  • Requires interaction with global partners outside normal/local business hours.
  • Experience working with senior leaders and cross-functional teams preferred.
  • Experience working across multiple time zones or countries preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Products & Experiences (UP&E)


At Universal Products & Experiences (UP&E), we transform iconic stories into products and experiences fans can wear, play, collect, and enjoy every day. From the thrilling universe of Jurassic World to the fun of Minions and the timeless magic of Back to the Future, we bring beloved franchises to life far beyond the screen.


Founded in 2016, UP&E combines the energy of a startup with the reach of a global leader. Our mission is bold yet simple: to take imagination beyond the screen through innovative products, immersive retail, and unforgettable theme park experiences. Partnering with world class licensees and creators, we deliver toys, fashion, collectibles, games, and lifestyle products across parks, retail, and digital platforms worldwide.


Creativity, technology, and storytelling are at the heart of everything we do. As part of Universal Destinations & Experiences, you’ll join a collaborative, inclusive global team where every voice matters—helping us be an employer of choice for top talent and a partner of choice for retailers, licensees, and creators. If you’re ready to bring imagination to life and create moments that matter, your adventure starts here.

Join us and help create moments that matter.


https://www.universalproductsexperiences.com/

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2026 Universal Studios. All rights reserved. EOE

Universal Orlando Resort

About Universal Orlando Resort

For years, we’ve been creating a legacy of unforgettable experiences for our Guests. Our Guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation… It’s The Universal Way. It’s who we are. It’s what we do. And it’s the reason we strive to be recognized as the number one entertainment destination in the world.

As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them!

At Universal Orlando Resort™, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that!

It’s a big Universe. Where do you fit in?

Industry
Arts & Entertainment
Company Size
10,000+ employees
Headquarters
Orlando, Florida
Year Founded
Unknown
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