The Sr. Brand Manager, Multipacksis an ‘end to end’marketingrolethat will have a breadth of responsibilityfrom developing the annual brand plans across Sweet and Savory categories to commercial execution andmanaging overall business performance This role will help to shape the multipack long-term portfolio strategy, PPA/RGM, innovation/renovation, key marketing activations, and on-going forecasts.Reporting directly into the Senior Directorof On-the-Go, this rolewillprovidethought leadership for driving multipack long-term growth andin-year deliveryin collaboration with thebrandsteams and cross-functional partners.

• Strategy Support Senior Director in developingMultipacksportfolio strategy,identifyinggrowth and white spaceopportunities, and portfolio optimization opportunitiesgrounded in macro trends, OTG consumer and shopper insights, and brand strategies.

• Annual PlansLead the development of the annualMultipacks growth plan inclusive of innovation, renovation, PPA, and activation across Sweet and Savory and across channels.

• Innovation Projects Contribute or lead multipackinnovationidea generation, concept/mix development, and product/pack bundle that delivers P&L goals, collaborating with brand teams and cross-functional partners.

• Commercial ExecutionSupport two direct reports in the successful execution of all multipack commercialization projects in partnership with key cross-functional teams including R&D, Packaging, Finance, and BD.

• Business ManagementOwn the monitoring of business performance againstobjectives, understanding key drivers, translating into actionsin partnership with cross-functional teamto drive in-year delivery

• Activation:Lead or contribute to development and execution ofkey multipackmarketing activations inclusive of Back to School, Return to School, and aways-on Omni.

• EBP & Forecasting:Act as the marketing lead in the EBP process for Multipacks and develop long-term forecasts for capacity planning.

• Stakeholder Management Foster strong engagement with brand and sales stakeholders to maximize the scale of new innovations and integrate brand strategies early in the process.

This role will also be managing a team supporting to deliver Multipacks agenda.

What you will bring

• BA in business,marketingor related field;MBA preferred

• 6+ years of experience in Brand Management

• Experience in a matrix environment w/ multiple stakeholders, w/demonstratedleadershipandcollaboration skillsin a fast-paced environment.

• Strong business and commercial acumen,P&L management, deployment of RGM principles,demand & volume forecasting

• Fluency in data(Nielsen/IRI)

• Ability to synthesize data into clear insights and actionable recommendations

• Ability to communicate effectively with senior audiences