Deckers Brands

Manager, Brand Merchandising, HOKA

Deckers Brands  •  Tokyo, JP / Minato, JP (Onsite)  •  4 months ago
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Job Description

【業務内容】

20%
Formulate Long-term merchandising Strategy:

Build and present the long-term JP merchandise strategy, with supporting insights, assortment guidance and differentiation plans to channel teams as well as global counterparts.

20%
Lead seasonal merchandising planning:

Lead development of consumer-right assortments, segmentation, and flow by category, ensuring assortments deliver the consumer requirements and financial targets for the entire JP market, as well as specific wholesale account groups. Own the entire product GTM process from Consumer Insight to in-season actions.

20%
Lead, guide and grow HOKA Japan Brand merchandising team:

Support the Specialist, Merchandising with their scope of work. Provide useful feedback on their performance and coaching on their future career development journey at Deckers.

15%
Partner with Sales team to maximize business opportunity:

Provide support and guidance with local Sales team at key trade show and sell-in conversations, including giving product presentation to key account stakeholders

15%
Champion Product

Identify and recommend product needs to Global Product & Merch teams across footwear and apparel. Present all products to local teams outlining in-depth product insight, innovation and consumer benefits. Be the gatekeeper for product related internal inquiries from various internal teams including marketing, consumer support, QA, channels. Own and maintain local product master list (LINE SHEET)

10%
Monitor market, channels’ & competitors’ trends:

Practice continuous innovation and improvement; staying close to channel performance, analyzing competitor activity, and pricing strategies, and identifying assortment opportunities and product needs for JP consumers
※副業禁止

Deckers Brands

About Deckers Brands

Deckers Brands is a global organization that has been developing and nurturing brands into global icons since 1973. We design, market, and distribute footwear, apparel, and accessories developed for both everyday casual lifestyle uses and high-performance activities. Our portfolio of brands includes UGG®, HOKA®, and Teva®.

We believe that when we come together, we have the powerful opportunity to shape our culture and daily experiences, prioritize holistic wellbeing, and drive continued business success. Together, Every Step is a promise kept at Deckers that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. It is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Industry
Fashion & Apparel
Company Size
5,001-10,000 employees
Headquarters
Goleta, CA
Year Founded
1973
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