Job Description

Manager, Brand Marketing, HOKA - 12 Month FTC

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As the Senior Brand Marketing Manager, EMEA, you will lead how our brand comes to life across one of our most diverse and culturally rich regions. You’ll own brand expression, storytelling, and creative execution across EMEA—ensuring global brand strategy lands with local relevance, consistency, and impact. You’ll be at the centre of brand alignment, owning organic social, creative production, and pan-region activations, while collaborating across markets, channels, and disciplines to ensure consistent brand expression. This role is focused on marketing communications, strategy, premium content creation, project planning, high-level reporting, and team development.

Your Impact:

• Define and lead the regional brand vision, ensuring clarity, consistency, and cultural relevance across markets and channels
• Set creative and strategic direction, translating global brand ambition into powerful storytelling, content, and experiences
• Lead EMEA brand expression and feed into the HOKA North Star marketing strategy from a brand marketing perspective
• Own seasonal, cross-channel brand storytelling and content strategies
• Set creative direction across content, campaigns, organic social, events, OOH, and experiential activations
• Elevate organic social as a core brand-building channel, overseeing content creation and community management
• Collaborate with Heads of Market to deliver locally relevant content for key moments
• Lead and manage agencies and partners to support strategy development and execution
• Oversee content production, ensuring high creative standards and consistent brand expression
• Drive cross-functional alignment with Events, E-commerce, Performance Marketing, Media, CRM, retail, and trade marketing teams
• Lead regional content planning and governance, maintaining an aligned, year-round creative calendar
• Analyse performance and optimise brand impact using analytics tools and reporting
• Shape retail, VM, and physical brand touchpoints in partnership with Heads of Market and Retail teams
• Lead, coach, and develop direct reports, supporting their growth and building strong brand capability
• Track cultural, creative, and platform trends to identify innovations that strengthen brand strategy

COME AS YOU ARE

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• Strong communicator and collaborator, able to influence and align cross-functional teams
• Demonstrated ability to lead, mentor, and develop high-performing teams
• Analytical mindset

We would Love to Hear from People with:

• Experienced brand marketing leader with a proven track record in creative and strategic direction
• Experience in performance measurement and reporting
• Passionate about brand storytelling, cultural trends, and innovation
• Comfortable working in a fast-paced, dynamic environment

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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