The Manager, Brand Management – Poland & Baltics supports the activation and inmarket execution of brand plans across the Coca-Cola Company portfolio in Poland and the Baltic markets. This role is highly executional and focuses on local adaptation, coordination, and deliveryof centrally developed strategies, creative assets, innovation toolkits, and IMX materials.

Working within a multimarket environment, the Manager collaborates closely with the Senior Manager, crossfunctional local network teams, and bottler partners (CCH) to ensure brand activities are implemented with quality, speed, and local relevance. This role requires strong project management, attention to detail, and the ability to support multiple campaigns and brands simultaneously.

This is an ideal role for an earlymid career marketer who thrives in a fastpaced environment and wants to develop strong foundational skills in brand execution across multiple markets.

What You’ll Do for Us

Brand Execution & Local Adaptation

• Support the implementation of centrally developed brand strategies, toolkits, IMX assets, and innovation into local execution plansfor Poland & Baltics.

• Adapt creative assets and messaging to reflect local cultural and consumer nuances, ensuring alignment with brand governance.

• Manage smallscale activations across digital, social, experiential, and instore environments.

Operational Brand Management

• Coordinate the creation, adaptation, and distribution of marketing assets for all brands in the portfolio.

• Track activation performance and compile basic performance reports.

• Support the execution of packaging updates, POS materials, and customerspecific creative requests.

• Ensure timely delivery of materials to bottlers and customer teams in all markets.

CrossFunctional Collaboration

• Work closely with the local network.

• Support crossfunctional alignment for campaign rollouts, initiative timing, and customer activation plans.

Innovation Support

• Assist in local readiness preparations for the launch of centrally developed innovations.

• Coordinate packaging, claims, toolkit adaptation, and customer materials under the guidance of the Senior Manager.

• Track early performance of innovation launches and gather insights for improvement.

Insights & Local Market Understanding

• Monitor local competitive activity, category trends, and consumer sentiment.

• Conduct desk research and gather inputs to support brand reviews and planning cycles.

• Contribute to insight summaries used for localization decisions.

Project Coordination & Administration

• Maintain trackers, calendars, deliverable lists, and campaign documentation across all markets.

• Manage administrative processes including PO creation, invoice tracking, and budget file updates.

• Facilitate coordination with agencies to ensure timely delivery of creative adaptations.

Ways of Working & Behaviours

• Work independently on assigned tasks while escalating issues and seeking direction when needed.

• Demonstrate agility, curiosity, attention to detail, and a strong sense of accountability.

• Build strong collaborative relationships within the multimarket team and bottler system.

• Maintain discipline in project management and executional followthrough.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3–5 yearsexperience in brand activation, marketing, or FMCG roles.

• Experience localizing centrally developed assets or campaigns preferred.

• Strong understanding of brand fundamentals and multichannel activation.

• Comfortable managing multiple tasks across multiple markets.

• Strong project management skills with ability to follow structured processes.

• Good communication and collaboration skills across crossfunctional teams and agencies.

• Ability to analyze basic performance data and extract simple insights.

• Fluent in English; Polish and/or a Baltic language preferred.

What We Can Do for You

• MultiMarket Experience:Work across diverse consumer and customer landscapes in Poland & the Baltics.

• Skill Development:Build foundational brand activation and cross functional collaboration skills.

• Network Exposure:Engage with central brand teams, CCH bottler partners, and cross functional local teams.

• Career Pathing:A clear development pathway toward Senior Manager Brand Management roles.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Classified – Confidential