• 
  Develop
  and execute
  marketing
  strategies
  to attract
  gaming
  customers (mass,
  premium,
  and
  VIP
  segments)
  to the property.
• 
  Strategise
  and
  implement
  campaigns
  aimed
  at
  non-carded
  (non-member)
  audiences
  to
  drive
  visitation
  to
  the
  gaming floor.
• 
  Develop compelling brand messaging, promotions,
  and property experiences that entice trial and first-time
  play.
• 
  Coordinate
  with
  events,
  digital,
  OOH,
  and
  PR
  to
  create
  noise
  and
  visibility
  among
  prospective
  gaming
  customers.
• 
  Design
  conversion
  strategies
  and
  “moments”
  that
  encourage
  sign-up
  to
  Solaire
  Rewards
  (e.g.
  welcome offers, trial
  plays, experiential activations) working in conjunction with Casino Marketing.
• 
  Track conversion funnel from awareness to
  visitation to sign-up, ensuring each stage is well supported and
  optimised.
• 
  Lead
  branding,
  marketing,
  and
  communication
  efforts
  for
  new
  gaming
  products
  (slots,
  tables,
  ETGs,
  themed
  zones, etc.)
• 
  Ensure
  new
  product
  launches are
  backed by clear
  value propositions, strong visuals, and
  tactical support to drive curiosity and traffics. Partner
  with
  Gaming
  Ops
  to
  shape
  customer-facing
  product
  experiences.
• 
  Develop
  campaigns
  to
  attract
  regional
  high-potential
  markets
  (e.g.
  Korea,
  Taiwan,
  Malaysia,
  Singapore, Vietnam) to the property.
• 
  Coordinate
  with
  regional
  travel agencies
  and
  partners to
  build
  presence
  and
  create
  interest
  before
  the customer steps into
  the property.
  Tailor
  messaging
  and
  incentives
  to
  market-specific
  behaviours in
  collaboration
  with
  Casino
  Marketing
• 
  Work
  closely
  with
  Digital,
  Marketing
  Services, PR
  and
  Events
  to
  maximise
  impact
  of
  acquisition
  campaigns.
• 
  Use data
  analytics
  to profile potential
  customers and
  identify high-opportunity segments
  (lookalikes
  and propensity modeling).
• 
  Measure
  the
  effectiveness
  of
  campaigns
  through
  visitation,
  sign-up
  rates,
  and
  cost-per-
  acquisition.
• 
  ​
  Optimise
  strategies
  based
  on
  performance
  and
  market
  response.

Requirements

• 
  Strong
  analytical
  skills
  with
  the
  ability
  to
  interpret
  market
  data
  and
  use
  it
  to
  create
  compelling
  marketing
  initiatives.
• 
  Excellent
  communication
  (both
  written
  and
  oral)
  and
  interpersonal
  skills.
• 
  Strong
  decision
  making
  and
  critical
  problem
  solving
  skills.
• 
  Proven
  ability
  to
  lead
  and
  motivate
  a
  team.
  Should
  be
  able
  to
  train
  and
  groom
  direct
  reports
  to
  become strategic and efficient.
• 
  Must
  be
  results
  and
  solutions