Job Description

Reporting to the VP Brand Strategy & Marketing Communications, the Manager, Brand Communications is responsible for shaping and delivering clear, consistent and on-brand communications across Frasers Hospitality’s corporate brand and portfolio of operating brands.

This is a hands-on role with a strong strategic lens, shaping the narrative, safeguarding the brand, and leading communications end to end across internal, external and stakeholder touchpoints.

1. Brand Communications & Governance

• Act as brand custodian across Frasers Hospitality and its brands, ensuring consistency in tone of voice, messaging and visual expression across all communications.
• Develop, maintain and evolve brand style guides, including messaging principles, editorial guidelines and brand application for corporate and marketing communications
• Review key communications to ensure alignment with brand strategy and positioning
• Partner with brand strategy and experience teams to translate brand frameworks into practical communications tools

2. Brand Campaigns & Storytelling

• Support the development and execution of brand and marketing campaigns, in collaboration with brand, marketing and digital teams
• Lead the communications and storytelling aspects of campaigns, including campaign narratives and key messages.
• Ensure campaigns are expressed consistently across markets while allowing for local relevance

• Collaborate with the broader team to conceptualize, develop, and execute engaging brand content and campaigns.

3. Internal and External Communications

• Plan and deliver internal communications that build alignment and engagement across the organisation.
• Support leadership communications, including press materials, speeches, event content, and partner communications.
• Ensure brand consistency across all communications channels.

4. Public Relations and Media Support

• Assist in executing PR initiatives and media relations efforts.
• Coordinate with PR agencies on press releases, media pitching, interview coordination, and event support.
• Monitor media coverage, track sentiment, and prepare regular reports on PR outcomes.

5. Other Responsibilities

• Perform any other duties and responsibilities assigned by the supervisor in support of team and business objectives.

Key Qualification

• Bachelor's degree in Communications, Marketing, Media, or a related field.
• 7 - 10 years of experience leading brand and communications work within a multi-brand, multi-stakeholder organisation, with exposure to both corporate and consumer-facing brands
• Proven experience shaping and governing brand voice, messaging architecture and communications standards, and embedding them across teams, partners and markets
• Strong command of written communication, with the judgement to adapt for leadership, owners, employees and external stakeholders
• Track record of contributing to or leading brand and marketing campaigns, with a clear understanding of how storytelling supports commercial and reputational objectives
• Strong senior stakeholder management skills