Job Description

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

The Manager, Brand Campaign Marketing is an experienced marketing professional with a customer-centric mindset to bridge cultural opportunity against customer data. This role is responsible for concepting, developing, pitching, and executing approved campaigns across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty). This role requires collaboration and close partnership with merchandising, customer insights, channels, and creative to oversee integrated campaigns from development to execution.

The Manager of Brand Campaign Marketing is responsible for the strategic development of campaigns that drive new customer acquisition, omni-channel traffic and revenue while maintaining operational efficiency.

This role reports to the Senior Manager of Brand & Category Marketing and is hybrid working in office Monday-Wednesday at Sally Beauty’s Legacy West Support Center (Plano, Texas).

Campaign Concepting, Planning & Execution

• Marketing liaison and strategic partner to merchandising, product development, and channel leaders to build campaigns that resonate with Sally customers and prospective targets while supporting brand priorities and brand pillars.
• Support campaigns that lead with differentiators while ensuring cohesive cross-channel messaging and adhering to planning cycles with a detail-oriented and data-centric approach.
• Align activations and campaigns to top-line plans and goals with cohesive messaging across channel touchpoints.
• Partner cross-functionally to review and analyze all opportunities breaking down siloed messaging approaches.

Go-To-Market Campaign Execution & Accountability

• Support campaign development within the go-to-market (GTM) process under the leadership and guidance of the Senior Manager of Brand & Category Marketing.

• Develop and maintain campaign presentation materials while ensuring campaign details are cascaded and communicated correctly across Sally Beauty’s US and Canada stores and digital channels (ecommerce, social media, paid media, app, SMS, email, loyalty).

• Partner with merchandising and product development to identify priority category details to support campaign briefs and creative development while ensuring all commitments are met and tracked with accuracy.

• Owner of the campaign section of the master marketing calendar for Sally Beauty with accuracy and precision.

• Input and manage competitive marketing analysis and point-of-view for Sally Beauty within ownable categories during every planning cycle.

• Partner directly with customer insights, merchandising, and channels during strategy development and hindsight process to measure success.

• Brief channels and cross-functional partners on campaign details and manage channel/ creative brief inputs with a keen eye for alignment and attention to detail. Ensure follow through on campaigns from start to finish as changes evolve keeping channels and partners informed with concise communications.

• Ensure seasonality, retail trends, promotional calendar, category priorities, and new launches are seamlessly woven into campaigns.

• Partner with peers to ensure campaigns live seamlessly within overarching brand strategy without competing timing or messages.

Knowledge

• Bachelor's degree required, preferably in Communications, Marketing, Advertising or a similar function
• 4-6 Years in Brand, Consumer, Channel, and/or Integrated Marketing, at a matrixed organization
• Prior experience in Retail, Beauty, Consumer Packaged Goods, Fashion, Lifestyle preferred
• Beauty industry acumen and interest
• Data-oriented mindset
• Experience with SaaS software for marketing planning preferred

Competencies

• Ability to multitask in a fast past retail environment
• Ability to perform high quality work under pressure
• Self-starter/ problem solver with drive to deliver
• Strong attention to detail
• Strong communicator
• Team collaborator with a positive attitude
• Resourceful and adaptable
• High energy with a sense of urgency
• Results oriented

Working conditions & physical requirements

Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.

Benefits:

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!