The Affiliate Marketing Manager at The Hertz Corporation will own and grow the affiliate channel as a core driver of rental bookings and revenue across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. This role manages the Hertz affiliate program on CJ (Commission Junction) and leads direct relationships with large-scale partners including Rakuten and Capital One Shopping to deliver incremental bookings, strong booking conversion, and healthy revenue per booking.
You will recruit and optimize travel-focused publishers — including travel content sites, loyalty and cashback programs, airline and hotel partners, metasearch and comparison sites, and coupon and deal publishers — to put Hertz in front of travelers at the moment they are planning and booking a trip. Success in this role means turning affiliate traffic into completed rentals: more confirmed bookings, longer rental days, and profitable growth in both airport and off-airport locations.
The Affiliate Marketing Manager sits within the Global Paid Media & Advertising team and serves as a key connection point across Marketing, Meida, Promotions, and agency partners.This role has primary ownership of Affiliate advertising and all its operations as it relates to advertising budgeting & planning, content and offer management, performance tracking & forecasting, and executive reporting. You will manage cross-functional workstreams from planning through execution, evaluate Affiliate investments against expected and realized business outcomes, and identify opportunities to improve efficiency and drive incremental growth.
You will partner closely with the Global Paid Media & Advertising team and Promotions team to coordinate in-market efforts to drive desired traffic and bookings to US e-commerce channels. Full ownership of strategy, both near term and long-term planning, affiliate network management and direct vendor prospecting. Ability to coordinate with European counterparts and share best practices to mature and advance the program to a single global standard. You will also own and continuously improve the processes, tools, documentation, and governance required to effectively manage Affiliate Marketing investments.
This is a highly visible role that requires strong judgment, proactive communication, and independent execution. You will be expected to anticipate business needs, identify and escalate risks early, drive stakeholders toward resolution, and take accountability for work through completion.
Note: this role will be required to work from our Estero, FL or Atlanta, GA office at least 3 days per week.
The salary range for this position starts at $120k and commensurate with experience.
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
