Job Description

About the Team

The Scaled Growth Agency Marketing team within Global Business Marketing (GBM) partners closely with the Indie Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion, helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs.

About the Role

The successful candidate will develop and execute marketing strategies that accelerate agency growth on TikTok, from driving advertiser penetration within agency portfolios to enabling agencies to acquire new clients through TikTok-first programs. This includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.

This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities

- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.

- Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.

- Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.

- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.

- Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.

- Define success metrics and measure marketing impact against expansion and revenue goals.