Ansira

Manager, Account-Based Marketing (ABM) & Marketing Operations

Ansira  •  Missouri (Remote)  •  23 days ago
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Job Description

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.

This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.

You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.

WhatYou’llDo

ABM Execution & Campaign Management

  • Support execution of ABM programs usingDemandbase

  • Help manage target account lists, segmentation, and campaign deployment

  • Partner with Marketing and Sales to activate campaigns across key accounts

  • Track and report on account engagement and campaign performance

Marketing Operations & Systems Support

  • Support day-to-day management of marketing systems, including:

  • Salesforce

  • Demandbase

  • Marketing automation platforms

  • Helpmaintaindata quality, campaign tracking, and reporting accuracy

  • Assistin improving lead routing, scoring, and lifecycle processes

Lead Management & Funnel Optimization

  • Support lead generation and nurturing efforts across channels

  • Ensure leads are properly captured, routed, and followed up on

  • Partner with Sales to improve lead handoff and conversion

Affiliate & Channel Coordination

  • Support integration of affiliate/partner-driven leads into marketing workflows

  • Help ensure consistency in tracking and performance measurement

Team Support

  • Manage and support a Colombia-based team member

  • Help build repeatable processes and improve operational efficiency

What You Bring

  • 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations

  • Hands-on experience withDemandbaseor similar ABM tools

  • Working knowledge of Salesforce and marketing automation platforms

  • Strong attention to detail and comfort working with data and systems

  • Ability to execute campaigns and manage multiple priorities

  • Collaborative mindset and ability to work cross-functionally with Sales and Marketing

  • ***Potential forstrategic thinkingcapabilities

What Success Looks Like

  • ABM campaigns executed effectively and on time

  • Improved lead flow, routing, and data accuracy

  • Increased engagement within target accounts

  • Strong coordination between Marketing and Sales

  • Reliable reporting and visibility into performance

Ansira

About Ansira

Ansira, a leading independent, global marketing technology and services company with proprietary channel, website, and advertising technology platforms, guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Ansira's innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drives demand for their businesses.

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
St Louis, Missouri
Year Founded
1919
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