Job Description

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Job Summary

Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Manager, Account-Based Marketing (ABM) to build and run its account-based programs end to end. Seated within the digital marketing team, this role turns account strategy into coordinated campaigns that reach the right buying groups with the right message at the right moment.

It is a builder’s role and a connector’s role: the Manager will define which accounts Aprio pursues and how they are tiered, then work across content, design, email, paid media, web, go-to-market (GTM), business development, and client advisors to bring each campaign to life. Just as important, this is a role for a marketer who treats AI as central to modern marketing — using it daily to scale research, personalization, content assembly, and reporting so programs reach more accounts without losing the depth that makes them work. The ideal candidate pairs deep, hands-on ABM platform fluency with strong cross-functional orchestration skills, sharp analytical instincts, and a firm grasp of complex business-to-business (B2B) buying cycles.

What You'll Gain/ Impact

Key Responsibilities

Candidate Qualifications

• Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment, including a strong understanding of complex, multi-touch B2B buying and selling cycles.
• A track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline.
• Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools.
• Strong hands-on HubSpot proficiency — Aprio's CRM and marketing automation platform — including campaign management, lists and workflows, and reporting.
• Strong cross-functional orchestration skills — able to align content, design, email, paid media, web, and business development without formal authority over any of them.
• Comfort with intent data, firmographic data, and account scoring, plus the judgment to know when the data is telling you something real.
• Hands-on experience applying AI tools in a marketing context — such as account research, content creation, personalization, or campaign operations — with a track record of using them to improve output, plus a habit of helping teammates adopt new tools and ways of working.
• Analytical fluency — able to build a measurement framework, read the results, and defend a recommendation.
• Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Preferred Qualifications

• Background in professional services or another considered-purchase, relationship-driven B2B industry.
• Familiarity with private equity, middle-market, or high-growth company audiences.
• Experience running programs across multiple industries or service lines at once.
• Comfort building landing pages or digital experiences directly in a no-code platform.
• Experience working with or within a U.S.-based marketing team across time zones.
• HubSpot or 6sense certification(s).

Why work for Aprio:

Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.

Perks/Benefits we offer for full-time team members:

• Medical, Dental, and Vision Insurance on the first day of employment
• Flexible Spending Account and Dependent Care Account
• 401k with Profit Sharing
• 9+ holidays and discretionary time off structure
• Parental Leave – coverage for both primary and secondary caregivers
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Discretionary incentive compensation based on firm, group and individual performance
• Incentive compensation related to origination of new client sales
• Top rated wellness program
• Flexible working environment including remote and hybrid options

What’s in it for you:

• Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
• A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.

EQUAL OPPORTUNITY EMPLOYER

Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.

Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.