Job Description

This role plays a key part in driving the growth of StarHub’s Consumer Business Group by developing and executing integrated marketing strategies and go-to-market (GTM) plans that strengthen brand and product positioning, drive customer acquisition and engagement, and deliver business results.

We are looking for a commercially-minded marketer with a strong growth mindset, combining strategic thinking and creative execution with analytical rigour. This individual should be able to translate business objectives and customer insights into effective marketing strategies, lead end-to-end GTM initiatives, and leverage campaign performance data to continuously improve marketing effectiveness.

Working closely with cross-functional stakeholders across Product, Sales, Digital Marketing and Analytics, the incumbent will drive portfolio marketing priorities, lead GTM initiatives and identify opportunities to improve business performance. Operating within a collaborative, squad-based model, the incumbent will align marketing activities with broader business objectives and take an integrated approach to delivering results.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute integrated marketing strategies and plans for assigned consumer products, aligning marketing priorities with business objectives and growth targets.
• Go-to-Market Strategy & Execution: Lead end-to-end GTM planning and execution for product launches, campaigns and key business initiatives, working closely with cross-functional members to align product positioning, customer propositions, launch readiness and marketing execution with business objectives.
• Integrated Campaign Management: Plan and execute full-funnel marketing campaigns across paid, owned and earned channels, including digital media, CRM and lifecycle marketing, to drive awareness, engagement and customer acquisition.
• Customer & Market Insights: Analyse customer behaviour, market trends and competitor activity to identify opportunities, strengthen customer segmentation and targeting, and inform marketing strategies.
• Digital Marketing & Growth Initiatives: Partner with the Digital Marketing team to improve media efficiency, audience targeting and campaign performance. Identify opportunities to test, learn and optimise marketing activities across channels and customer touchpoints.
• Budget & Resource Management: Manage marketing budgets and resources effectively, ensuring efficient allocation of spend and maximising marketing impact.
• Stakeholder Management & Collaboration: Work collaboratively within cross-functional teams, building alignment across Product, Sales, Digital Marketing and Analytics to drive shared priorities, resolve challenges and deliver business outcomes.
• Reporting & Recommendations: Prepare and present marketing performance updates, insights and recommendations to stakeholders, translating results into clear actions and opportunities for improvement.

Qualifications

• Bachelor’s degree or equivalent, preferably in Marketing, Business Administration, Communications or related disciplines.
• 7–10 years of relevant experience in consumer marketing, integrated marketing, product marketing or related fields.
• Proven experience in developing and executing marketing strategies and end-to-end GTM plans that deliver measurable business outcomes.
• Strong commercial acumen and analytical skills, with the ability to interpret data, evaluate campaign effectiveness and translate insights into actionable business and marketing recommendations.
• Ability to take ownership of business objectives and translate them into clear marketing priorities and measurable KPIs.
• Good understanding of digital marketing, customer journeys, campaign performance metrics and opportunities to improve marketing effectiveness.
• Demonstrated ability to manage multiple marketing initiatives concurrently, balancing strategic planning with hands-on execution.
• Strong project management and stakeholder management skills, with the ability to influence and collaborate effectively across cross-functional teams.
• Proactive and adaptable, with a strong growth mindset and a continuous improvement orientation.
• Excellent communication, presentation and organisational skills, with the ability to thrive in a fast-paced and dynamic environment.