Job Description

TikTok Brand Ads team is responsible for the complete technical chain from data construction, model training, offline evaluation, online deployment, inference optimization to new model exploration, covering key tasks such as multimodal semantic understanding, content matching and ranking, and cross-modal alignment.

We are looking for passionate engineers that have strong problem solving skills and algorithm understanding to build and manage systems with high performance, scalability, and availability. You will have the opportunity to partner closely with a globalized engineering and product teams in a high-impact and fast-paced environment.

What you'll do:

- Develop and maintain a highly available ad delivery system capable of supporting high-concurrency requests, fulfilling advertisers' campaign needs across brand bidding products including audience reach, video playback, and content-driven interest cultivation.

- Optimize bidding strategies and traffic allocation strategies for brand bidding advertisements.

- Leverage deep learning, large language models (LLMs), and multimodal model technologies to optimize the recall, coarse-ranking, and fine-ranking model algorithms for brand bidding ads.

- Collaborate with the product team to design and develop industry-leading brand advertising products.