Vivo Energy

Lubricants Marketing Implementer

Vivo Energy  •  Nairobi, KE (Onsite)  •  7 days ago
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Job Description

Job Purpose

The Lubricants Marketing Implementer or trade marketing will be responsible for implementation of agreed brand and channel marketing initiatives, campaigns and other programmes to support the achievement of market penetration, brand health, business targets and loyalty both in B2B and B2C sectors.

Principal Accountabilities:

Marketing Planning & implementation

  • Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar
  • Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.
  • Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
  • Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)
  • Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
  • Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.

Requirements

Job Knowledge, Skills & Experiences

  • A university degree preferably in business, marketing or related field.
  • At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
  • Ability to think strategically and to translate new concepts into operational plans.
  • Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
  • Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
  • Strong proven commercial skills and judgment.
  • Strong customer orientation.
  • Ability to manage complex projects and handle numerous relationships.
  • Strong interpersonal and excellent organisational skills.
  • Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
  • High proficiency in Microsoft Excel, PowerPoint and other common computer programs.

Closing Date: 25 May 2026

Vivo Energy

About Vivo Energy

Established in 2011, Vivo Energy is the company that distributes and markets Shell and Engen branded fuels and lubricants to retail and commercial customers in Africa.

We operate in 28 markets across North, West, East and Southern Africa and in the Ocean Islands where we have a network of over 3,900 service stations. We also export lubricants to a number of other African countries.

Focused on fuelling Africa’s future we make our customers’ lives easier and their experience with us more convenient, enjoyable and rewarding.

We offer high-quality products and services to our customers, setting new standards for safety, innovation and service, wherever we operate.

Our vision is to be Africa's leading and most respected energy business.

Industry
Oil, Gas & Mining
Company Size
1,001-5,000 employees
Headquarters
London, GB
Year Founded
2011
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