Job Description

A. PROFILE

Role Title: Loyalty Senior Specialist

Reporting to: Category Manager (Loyalty, Health & Education)

Division: Digital

Department / Section: Digital

B. CONTEXT

Purpose Loyalty Senior Specialist is responsible for driving the growth and innovation of digital services across U9's ecosystem. The role combines strategic insight, product ownership, and commercial acumen to identify opportunities, design monetization models, and deliver scalable digital experiences aligned with customer needs and business goals.
Context Digital Department is responsible to drive digital channel growth and revenue contribution on overall revenue as well. Also responsible for executing the overall business strategy to meet organization goals and engage with customer via digital channel to achieve growth in digital penetration through digital channel.

C. ROLE ACCOUNTABILITIES

Market Insight & Opportunity Discovery

• Conduct ongoing market research, competitor benchmarking, and user behavior analysis to identify growth opportunities.
• Develop actionable insights and recommendations for new product launches and feature enhancements.
• Track emerging trends in digital services, gaming, fintech, and telecom innovations.

Product Strategy & Business Case Development

• Develop new product proposals aligned with U9's digital roadmap and growth priorities.
• Define product vision, objectives, target customer segments, and revenue models.
• Build data-backed business cases, financial forecasts, and ROI projections for management approval.

Go-to-Market (GTM) & Launch Management

• Lead cross-functional GTM planning with marketing, sales, finance, legal, and engineering teams.
• Ensure readiness for launch, rollout plans, and post-launch performance tracking.
• Supervise the execution of campaigns, customer acquisition, and retention initiatives.

Lifecycle & Growth Management

• Own key business KPIs such as activations, ARPU, retention, and churn for assigned digital services.
• Design and monitor A/B tests, pricing strategies, and promotional campaigns to maximize engagement and lifetime value.
• Oversee service performance dashboards and continuously improve operational efficiency.

Stakeholder Communication

• Prepare executive-ready presentations, business performance reports, and strategic briefs.
• Communicate key updates, insights, and recommendations to senior management and cross-functional leads.
• Foster collaboration with UX/UI, IT, analytics, and customer experience teams.
• Promote agile working practices, continuous improvement, and an innovation mindset.

Compliance & Risk Management

• Ensure adherence to internal policies, telecom regulations, and data privacy standards.
• Monitor system stability, content quality, and billing accuracy for all digital services.

Manage urgent, ad hoc tasks based on business requirements and service impact.

Take ownership of rotating product categories, driving growth through market demand and innovative strategies.

D. KEY PERFORMANCE INDICATORS

• Revenue performance from managed digital products
• Number of New Initiatives/Service Launched
• Market Research and actionable Insights development
• End to end Partner Management
• Operational excellence

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:

Internal:

• Marketing communications for promotions, campaigns, and customer communication planning.
• Customer Experience for handle customer complaints and service improvement collaboration
• IT for integration, maintenance and enhancement of the digital platforms
• RA & Finance for Revenue assurance, billing validations and vendor payments
• Legal, Regulatory for contracts, compliance, and regulatory approvals

External:

• Content & Service providers for onboarding, content sourcing, and performance management.
• Gaming Influencers / Resellers for promotions, campaigns, and program executions.
• Vendors for technical enablement, integration support and Testing

Decision Making

• Day to day operational decisions with in defined scope and budget
• Recommend product strategies, partnership models, and pricing adjustments

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 3–5+ years in Digital Services, VAS, Loyalty, Education and Health or related digital product environments.
• Strong understanding of digital product lifecycle and service operations (launch, management, enhancement).
• Proven track record in revenue growth, user acquisition, and business development.
• Experience in creating business cases, evaluating digital product opportunities, and launching new services.
• Strong knowledge of gaming, entertainment, and digital services ecosystems, including emerging technology trends.
• Excellent communication and stakeholder management skills, with experience coordinating internally and managing partners/vendors.
• Strong problem-solving and analytical skills.
• Proficient in English and Burmese.
• Results-oriented, highly motivated, and passionate about digital services and gaming communities.

Minimum Entry Qualifications

• Bachelor's or Master's degree in Business, Marketing, IT, Computer Science, Software Engineering, or related fields.