Job Description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.
Responsibilities:
• Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc
• Supports BAU merchandising & trade activities with loyalty promotions
• Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution
• Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers
• Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced
• Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app
• Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner
• Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members
• Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methods
• Ensures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etc
• Works with Loyalty Analyst to understand campaign performance and produce wrap up reports with recommendations for future campaigns
• Ensures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place
Role objectives and KPI’s:
• Ensure regular review and optimisation of loyalty performance, content and campaigns
• Translate marketing strategy into execution campaigns
• Ensure reporting and analysis are fit for purpose to drive performance optimisation
• Key point of contact for Omnichannel teams

Skills and Experience:
• 2+ years’ experience in customer communication channels, including CRM strategy, paid media and targeted/1-2-1 marketing and segmentation
• Experience working in a cross-functional role collaborating with multiple teams in different functions
• Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels
• Highly organised and able to work under own initiative, managing time efficiently and effectively
• Results driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiatives
• Willingness to learn and develop
• Some experience using mar-tech platforms such as Airship, Bloomreach, Appsflyer etc an advantage
• Some experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time

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