Loyalty & CRM Manager - Shape the future of customer engagement at Crown Paints
At Crown Paints, customer relationships are at the heart of everything we do.
We are now at a pivotal point in how we engage, reward and retain our customers, and this role will play a key part in shaping what comes next.
This exciting new opportunity within our customer marketing team, offers an experienced candidate the chance to take ownership of our loyalty and CRM strategy and build it into a true commercial growth driver for our business. You will define the vision, put the right foundations in place, and progressively evolve our approach into a more meaningful and personalised programme for our customers.
If you’re someone who thrives in a in a fast paced environment in a hands on role, enjoys building from the ground up, and wants to see the direct impact of your work, this is a fantastic opportunity to make a real mark.
What you’ll be doing:
Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
Building the foundations for a more data-led, insight-driven approach to customer engagement
Developing and launching initiatives that drive retention, frequency and lifetime value
Working cross-functionally to embed CRM and loyalty into the wider customer and brand experience
Evolving tools, processes and capabilities over time to unlock greater personalisation and automation
What we’re looking for
Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
A hands-on mindset — comfortable building, testing and improving as you go
Strong understanding of how CRM and loyalty can drive measurable business impact
Ability to work cross-functionally and bring others on the journey
A balance of strategic thinking and practical delivery
Why this role?
This is an opportunity to take something with strong potential and turn it into a meaningful, revenue-driving capability, with real ownership and visibility across the business.
Application due
2026-05-31
Seniority Level
Mid-Senior level
Job Functions
Marketing
Industry
Chemicals
Crown Paints is one of UK’s most renown paint manufacturers and we have been manufacturing for over 200 years, with over 60 years proudly holding the Royal Warrant. However, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world through our ownership structure. Crown Paints is part of the Hempel Group, which gives our company stability and our employees extended, global career possibilities.
As a world-leading supplier of trusted coating solutions, Hempel is a global company with strong values, working with customers in the decorative, marine, infrastructure and energy industries. Hempel factories, R&D centres and stock points are established in every region.
Hempel’s paints and coatings protect and beautify buildings, infrastructure and other assets, and play an essential role in our customers’ businesses. They help minimise maintenance costs, improve aesthetics and increase energy efficiency.
At Hempel, our purpose is to shape a brighter future with sustainable coating solutions. We firmly believe that we will succeed as a business only if we place sustainability at our heart. Not only is it the right thing to do, it will strengthen our competitive position, make ourselves more resilient and reduce our risk.
Hempel was founded in Copenhagen, Denmark in 1915. It is majority owned by the Hempel Foundation, which ensures a solid economic base for the Hempel Group and supports cultural, social, humanitarian and scientific purposes around the world.
