Job Description

About the role

The low-code engineer sits within EDB's Brand, Marketing and Communications Division, which drives Singapore's positioning as a premier global business destination.

This role requires a highly driven and experienced low-code engineer who can translate business requirements into technical specifications and automation workflows on marketing automation platforms to optimise digital customer journeys and support lead management initiatives.

RESPONSIBILITY

• Design, build, and deploy marketing automation solutions using Salesforce Marketing Cloud Account Engagement to support email campaigns and lead management workflows.
• Design, build, and deploy email journeys using Salesforce Marketing Cloud Account Engagement (Pardot), including creating and maintaining reusable email templates and modular components with HTML and CSS proficiency, working with copywriters/campaign owners, conducting test sends, and managing email deployment workflows within the marketing automation platform;
• Create responsive landing pages for marketing campaigns and events using HTML, CSS, and JavaScript;
• Develop automated workflows and form handlers for lead capture, and segmentation management, ensuring seamless integration with EDB website and other platforms;
• Work closely with marketing teams and stakeholders to understand business requirements and translate them into technical specifications for marketing automation platforms;
• Conduct thorough testing of newly solutioned automation workflows to ensure they meet functional and non-functional requirements of business cases;
• Maintain comprehensive documentation for developed marketing automation solutions, including user guides, technical specifications, and support materials;
• Collaborate with cross-functional teams, including marketing, IT, and external vendors, to ensure seamless integration and optimal performance of marketing technology solutions.

EXPERIENCE AND SKILLS NEEDED

• Degree or Diploma in Computer Science, Computer or Electronics Engineering, Information Technology or related disciplines.
• 2-3 years of experience in application development, with a focus on marketing automation platforms or low-code/no-code solutions;
• Specialized in Salesforce Marketing Cloud or Salesforce Marketing Cloud Account Engagement (Pardot) – SFMC / MCAE
• Proven experience in developing and deploying marketing automation solutions;
• Knowledge of web technologies (HTML, CSS, JavaScript) with specific focus on email template development, landing page creation, and responsive design;
• Familiarity with APIs and integrations with other enterprise systems, particularly CRM platforms like Salesforce;
• Ability to work independently and as part of a team;
• Attention to detail and commitment to delivering high-quality solutions;
• Strong analytical and problem-solving skills along with excellent
• communication and interpersonal skills.

Desirable Skill(s)

• Salesforce Marketing Cloud Account Engagement (Pardot) certification or similar marketing automation platform certifications;
• Hands-on configuration experience in administration setup and managing low-code product and features, including but not limited to rules engine, workflow, processes logics, data validations screen flows and page layouts with products such as Salesforce, Dynamics 365 etc.
• Experience with email deliverability best practices and troubleshooting;
• Knowledge of marketing database management, contact segmentation, and data hygiene practices;
• Understanding of international data privacy regulations (e.g. GDPR).

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice