Job Description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Profit sharing
• Training & development
• Wellness resources

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

• local SEO
• Google Business Profile growth
• AI-assisted content creation
• short-form video/media
• website content
• operational content systems
• local digital authority building
• PPC support
• measurable execution

We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT — PLEASE READ BEFORE APPLYING

This is NOT a role for someone expecting:

• extensive daily training
• constant hand-holding
• a fully built marketing department
• highly structured corporate onboarding
• a “sit around waiting for assignments” environment

We move quickly and operate in a fast-paced real-world service business.

However…

We ARE open to ambitious self-learners who are:

• highly coachable
• consistent
• dependable
• strong executors
• comfortable learning independently
• able to improve rapidly through repetition and real-world experience

You do NOT need to be a senior SEO expert.

But you SHOULD already have:

• SOME content creation experience
• strong computer/software skills
• comfort with technology
• comfort learning AI tools
• ability to stay organized
• ability to execute consistently without constant reminders

This role may be a great fit for:

• someone early in their career
• a motivated college student
• a recent graduate
• someone self-taught in content/media/SEO
• someone already creating content online
• someone interested in AI, digital growth, and business systems

Real Operational Involvement

This is NOT a desk-only position.

You will regularly:

• visit active jobsites
• capture photos/videos/content
• work directly with production teams
• help document projects
• assist with before/after content
• help generate customer reviews
• interview team members/customers when appropriate
• learn restoration terminology and operations
• become knowledgeable in water, fire, mold, reconstruction, and emergency services

The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities

Google Business Profile Growth

• Daily GBP posting
• Photo uploads
• Review monitoring/responding
• Helping drive customer review generation
• Service updates
• Supporting local ranking improvement
• Monitoring competitors and local visibility

Website & Local SEO

• Assisting with website updates
• Building and improving service pages
• Local SEO optimization
• FAQ and how-to content creation
• Geo-targeted content updates
• Helping improve website conversion rates
• Supporting long-term local authority growth

Content & Media Creation

• Organizing field photos/videos
• Creating short-form content
• Assisting with AI-generated content
• Building repeatable media systems
• Helping capture real operational content
• Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms

AI & Technology Systems

• Learning and utilizing AI tools
• Assisting with digital workflow systems
• Improving operational efficiency
• Helping leadership implement scalable systems
• Supporting AI-assisted content production

PPC & Digital Growth Support

• Assisting with Google Ads / PPC campaigns
• Supporting lead generation efforts
• Monitoring campaign performance
• Assisting with digital growth initiatives

What We Care About Most

We care FAR more about:

• consistency
• follow-through
• reliability
• accountability
• work ethic
• organization
• adaptability
• learning ability
• execution
• attitude

than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

• needs constant supervision
• struggles with follow-through
• wants highly structured corporate training
• gets overwhelmed easily
• dislikes learning new technology
• wants a slow-paced environment
• likes talking about ideas more than executing them

This Role IS Ideal For Someone Who:

• likes building things
• enjoys learning quickly
• enjoys AI tools and technology
• likes creating content
• enjoys measurable growth
• wants real-world business experience
• wants long-term opportunity
• enjoys solving problems
• wants to grow with a company
• enjoys fast-paced environments

Preferred Experience (Not All Required)

• ChatGPT, Claude, Gemini and/or other AI tools
• Google Business Profile
• Basic SEO knowledge
• Basic website editing
• Short-form video editing
• Photography/video creation
• Marketing/content experience
• Google Ads/PPC exposure
• Social/content posting

Compensation

Compensation based on:

• experience
• capability
• consistency
• execution
• growth potential

Potential for:

• performance bonuses
• long-term growth
• expanded leadership responsibilities

Picture yourself here fulfilling your potential.

At SERVPRO®, you can make a positive difference in people’s lives each and every day! We’re seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO® career opportunities near you is easy! We look forward to hearing from you.

All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.