Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2800000 (ie INR 15-28 LPA

Min Experience: 2 years

Location: remote(europe), USA

JobType: full-time

We are looking for a data-driven Lifecycle Marketing Analytics & Project Manager to own and optimize the end-to-end customer journey across digital platforms. This role focuses on designing, executing, and continuously improving personalized lifecycle campaigns that drive engagement, conversion, and retention. You will combine analytics, marketing strategy, and project management to transform complex user behavior into actionable insights and high-impact campaigns. Working remotely in a fast-paced environment, you will collaborate closely with product, engineering, and support teams to ensure seamless, data-backed communication across all touchpoints. This role is ideal for someone who thrives on experimentation, understands customer behavior deeply, and enjoys turning data into meaningful user experiences that drive measurable business outcomes.

Requirements

Key Responsibilities

• Map and continuously refine the end-to-end customer journey, identifying key touchpoints, drop-offs, and growth opportunities
• Segment users based on behavior, demographics, lifecycle stage, and intent to enable targeted marketing strategies
• Plan and execute lifecycle campaigns across email, SMS, push notifications, in-app messaging, and web channels
• Build and optimize automated marketing workflows to deliver timely, personalized communication at scale
• Leverage data to drive personalization strategies, improving engagement, retention, and conversion rates
• Track and analyze key performance metrics across activation, engagement, and lifecycle stages
• Conduct A/B testing to optimize messaging, timing, and campaign effectiveness
• Ensure seamless cross-channel user experience through consistent messaging and integration
• Collaborate with product, sales, and support teams to align lifecycle strategies with business goals
• Maintain clear documentation of campaigns, workflows, and performance insights for continuous improvement

What Makes You a Great Fit

• 3+ years of experience in lifecycle marketing, product marketing, or marketing analytics
• Strong data-driven mindset with the ability to translate insights into actionable strategies
• Proficiency in Google Sheets for data tracking, analysis, and reporting
• Hands-on experience with marketing automation tools such as Customer.io, Braze, HubSpot, or Klaviyo
• Proven ability to map customer journeys and execute multi-channel lifecycle campaigns
• Strong understanding of segmentation, personalization, and conversion optimization techniques
• Excellent communication skills with the ability to collaborate across technical and non-technical teams
• High attention to detail and ability to manage multiple campaigns and workflows simultaneously
• Experience with A/B testing and performance optimization methodologies
• Self-driven and disciplined, with the ability to work effectively in a remote environment