Job Description

Lifecycle Marketing Manager

Department: Marketing - Campaigns, Comms & Content

Employment Type: Full Time

Location: Zinc - London

Reporting To: Kristen Menges

Compensation: £88,800 / year

Zinc’s Content & Authority squad is at the heart of prospects and customers hearing the right message at the right time. We need our first Lifecycle Marketing Manager to join us and own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.

🔑 What you’ll own:

Build and maintain nurture segmentation, workflows, and automations
Keep lists clean, contacts healthy, and documentation sound
Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create

Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.

Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

In your first 90 days:

HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
At least one nurture programme is live or rebuilt from scratch with a clear measurement framework

By 6 months:

You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber → MQL, onboarding)
A/B testing is running as standard; you can point to at least one change you shipped based on test results
Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds

By 12 months:

Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
You're a trusted partner to sales, AM, and product - proactively flagging what's changing in CRM and why it matters to them

Skills, Knowledge and Expertise 🚀

Used HubSpot as your CRM
Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
Strong copywriting skills, with a portfolio of email work that drove measurable performance
A working knowledge of email deliverability: authentication, sender reputation, and list hygiene

🚀 You’ll thrive if you’re…

Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
A calm, proactive communicator with stakeholders of all levels and departments
Excited about the campaigns, assets, and messaging being worked on by those around you
Interested in how AI is evolving in marketing

What we offer 🍉

Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring

24 days holiday + Bank Holidays + your birthday off 🎉
£1200 annual benefits allowance ( ThanksBen, from month 2)
Early finish Fridays (16:00)
Yearly company retreat abroad ✈️
30 days to Work from anywhere 🌍
Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
Statutory pension with NEST (3% employer, 5% employee)
Zinc shares, issued through the EMI Scheme
Unlimited access to MoreHappi coaching
Company socials, quarterly team socials Free Monday lunches
Nursery workplace benefit scheme (Yellownest)
Option to lease an electric car through Electric Car Scheme
Celebrated Zinc anniversaries 🥳

About Zinc

At Zinc, we believe that background checks should be instant, easy, and delightful. Yes, you read that right.

Traditional background checking providers are slow, manual, and error-prone — Zinc’s here to change that.

Here’s how it works:

Step one: Select your checks

With Zinc you get exactly the checks you want, and no extras you don’t. Make your own templates and re-use them, or use our pre-built packages to align with any regulatory check requirements.

Zinc offers global checks in over 190 countries, including:

Credit checks

Address verification

Reference checks

Qualification checks

For a full list, visit https://zincwork.com/checks.

Step two: Tell Zinc who you’re checking

Enter your candidate or employee’s name and email address, then click “Request checks.”

The rest is easy: Candidates use our mobile-friendly platform to submit any required information, referee names, and additional documents. We’ll even chase references for you.

Here’s what Becca Covill, HR Operations Specialist at Jensten, said about Zinc references:

“When we’ve used different providers, there was a lot of manual intervention required. But with Zinc, we’ve been able to put them in, click a button, and it just runs.”

To stay in the loop, just visit your Zinc dashboard and get at-a-glance updates.

Learn more about Zinc’s commitment to candidate experience here: https://zincwork.com/candidates

Step three: Get results, fast

With direct HMRC integrations and automated workflows, Zinc delivers results fast. Like, really fast.

“Obviously I recommend Zinc, but an IDSP will change your life overnight. It had instant results.” — Zander Loftus, Recruitment Manager, Hexagon Care

View results directly in the Zinc platform, or get them delivered to your ATS or HRIS. Zinc integrates with platforms like Workday, Pinpoint, Greenhouse, and more. For a full list of our available integrations, visit https://zincwork.com/integrations.

Industry

IT & Software

Company Size

51-200 employees

Headquarters

London, GB

Year Founded

2017

Website

zincwork.com

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