Job Description

Responsibilities

Build & Launch Customer Campaigns

• Plan, build, and execute lifecycle and promotional campaigns across email, SMS, Viber, push notifications, and in-app messaging.
• Own campaigns from concept to launch—including audience targeting, copywriting, HTML email creation, QA, scheduling, and deployment.
• Maintain campaign calendars, reusable templates, and customer segments to improve operational efficiency.
• Localize messaging in English, native Tagalog, and natural Taglish to ensure campaigns resonate with Filipino customers.

Audience & Campaign Management

• Create customer segments, exclusions, suppression lists, and holdout groups for accurate targeting.
• Design customer journeys and automation flows that support onboarding, activation, repayments, retention, and re-engagement.
• Continuously optimize campaign timing, messaging, and targeting to improve customer engagement.

AI-Powered Campaign Execution

• Leverage AI tools such as ChatGPT, Claude, or similar platforms to accelerate campaign creation, copy localization, HTML generation, QA, and campaign analysis.
• Use AI to generate first-pass SQL queries or analyses, while validating accuracy and ensuring business context is correctly applied.
• Automate repetitive workflows and reporting where appropriate to improve operational efficiency.

Testing & Performance Optimization

• Design and execute A/B and multivariate experiments with appropriate control groups and measurement methodologies.
• Monitor campaign performance using metrics such as open rate, click-through rate, conversion, activation, retention, reactivation, and revenue.
• Produce actionable post-campaign insights and recommend optimizations based on data rather than assumptions.
• Build and maintain simple dashboards that clearly communicate campaign performance.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Analytics, Design, and Engineering teams to deliver customer communications that align with business objectives.
• Share campaign learnings and incorporate feedback into future lifecycle strategies.

What Success Looks Like

Within your first few months, you'll be able to:

• Independently plan and launch end-to-end lifecycle campaigns.
• Create engaging customer communications that feel natural and relevant for Filipino users.
• Build customer segments and automation flows with minimal supervision.
• Use AI effectively to increase speed without compromising quality.
• Deliver measurable improvements in customer engagement, activation, retention, and campaign performance.
• Generate reliable campaign insights that influence future marketing decisions.
• Become a trusted partner to Product, Marketing, and Analytics teams by consistently delivering high-quality, data-driven customer experiences.