Responsibilities
Build & Launch Customer Campaigns
Plan, build, and execute lifecycle and promotional campaigns across email, SMS, Viber, push notifications, and in-app messaging.
Own campaigns from concept to launch—including audience targeting, copywriting, HTML email creation, QA, scheduling, and deployment.
Maintain campaign calendars, reusable templates, and customer segments to improve operational efficiency.
Localize messaging in English, native Tagalog, and natural Taglish to ensure campaigns resonate with Filipino customers.
Audience & Campaign Management
Create customer segments, exclusions, suppression lists, and holdout groups for accurate targeting.
Design customer journeys and automation flows that support onboarding, activation, repayments, retention, and re-engagement.
Continuously optimize campaign timing, messaging, and targeting to improve customer engagement.
AI-Powered Campaign Execution
Leverage AI tools such as ChatGPT, Claude, or similar platforms to accelerate campaign creation, copy localization, HTML generation, QA, and campaign analysis.
Use AI to generate first-pass SQL queries or analyses, while validating accuracy and ensuring business context is correctly applied.
Automate repetitive workflows and reporting where appropriate to improve operational efficiency.
Testing & Performance Optimization
Design and execute A/B and multivariate experiments with appropriate control groups and measurement methodologies.
Monitor campaign performance using metrics such as open rate, click-through rate, conversion, activation, retention, reactivation, and revenue.
Produce actionable post-campaign insights and recommend optimizations based on data rather than assumptions.
Build and maintain simple dashboards that clearly communicate campaign performance.
Cross-Functional Collaboration
Partner closely with Product, Marketing, Analytics, Design, and Engineering teams to deliver customer communications that align with business objectives.
Share campaign learnings and incorporate feedback into future lifecycle strategies.
What Success Looks Like
Within your first few months, you'll be able to:
Independently plan and launch end-to-end lifecycle campaigns.
Create engaging customer communications that feel natural and relevant for Filipino users.
Build customer segments and automation flows with minimal supervision.
Use AI effectively to increase speed without compromising quality.
Deliver measurable improvements in customer engagement, activation, retention, and campaign performance.
Generate reliable campaign insights that influence future marketing decisions.
Become a trusted partner to Product, Marketing, and Analytics teams by consistently delivering high-quality, data-driven customer experiences.
