Job Description

Location: Central Park, Leopardstown - Hybrid (3 days per week in office)

At AIB, our values guide how we work and how we support each other. We’re looking for someone who puts customers first, takes responsibility for delivering high-quality work, looks for ways to simplify how things are done and works collaboratively as part of one team.

Location/Office Policy

Based in Central Park, this is an office-centric role, with three days per week in the office, aligned to business needs.

This is an opportunity to:

• Support the delivery of marketing campaigns, programmes and customer-facing initiatives across a range of brands, portfolios and business priorities.
• Help bring agreed marketing strategies and plans to life through high-quality, customer-focused execution.
• Build broad marketing experience while working collaboratively with colleagues, specialist teams, business stakeholders and agency partners.

What is the Role

This is an opportunity to play an important role within Group Marketing, supporting the delivery of customer-focused marketing campaigns, programmes and initiatives across a range of brands, portfolios and business priorities.

Working as part of the wider Group Marketing team, the Marketing Specialist will support the planning, coordination and execution of campaigns, programmes and customer-facing initiatives, helping to ensure activity is delivered accurately, efficiently and in line with agreed timelines, governance requirements and brand standards.

The role works closely with Marketing Managers, specialist marketing teams, internal stakeholders and agency partners to coordinate activity, manage delivery detail and contribute to successful customer and commercial outcomes.

This is a hands-on, delivery-focused role for someone who enjoys managing detail, working collaboratively and supporting high-quality marketing activity in a fast-moving environment.

Key accountabilities

• Support the delivery of marketing campaigns, programmes and customer-facing initiatives across a range of brands, portfolios and business priorities.
• Coordinate activity, assets, approvals and timelines to support successful delivery.
• Work collaboratively with Marketing Managers, specialist teams, stakeholders and agency partners to bring marketing plans to life.
• Support delivery across paid, owned earned and social channels, helping to coordinate content, campaigns and customer communications in line with brand, customer and business objectives.
• Apply brand, regulatory and governance requirements, ensuring marketing materials are accurate, compliant and delivered to agreed standards.
• Support campaign reporting, performance tracking and the identification of insights and learnings to improve future activity.
• Contribute to continuous improvement by identifying opportunities to enhance marketing effectiveness, customer experience and ways of working.

What you Will Bring

• Experience supporting the delivery of marketing campaigns, programmes, projects or customer-facing initiatives.
• Strong organisational, coordination and communication skills, with the ability to manage multiple priorities and deliver high-quality work.
• The ability to build effective relationships and work collaboratively with colleagues, stakeholders and external partners.
• A keen eye for detail and a commitment to delivering accurate, customer-focused marketing activity.
• An understanding of customers, brands and marketing performance, and using insights to support continuous improvement.
• A proactive and adaptable approach, with a willingness to learn and contribute across a range of brands, portfolios and business priorities.

A Reminder of What We Offer:

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

Key Capabilities

Technical Capabilities:

• Marketing and Campaign Management
• End to end thinking
• Stakeholder management

Behavioural Capabilities:

• Collaborates
• Ensures Accountability
• Promotes Innovation

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Mia Coyne, at careers@aib.ie for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Application deadline : 9th October 2026