Job Overview:

We are looking for a dynamic and experienced Lead Trade Activation Manager to drive our on-ground marketing efforts for new product categories. The ideal candidate will have a proven track record in
Below-The-Line (BTL) activations,
managing large-scale promoter workforces, and launching successful brands in Kenya. This role requires extensive field experience, strategic planning, and a hands-on approach to market execution.

Key Responsibilities:

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  Develop and execute impactful BTL activation strategies to promote new products, focusing on personal care categories.

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  Lead large teams of promoters, ensuring effective deployment, training, and performance management to maximize brand visibility and consumer engagement.

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  Drive the go-to-market strategy for new product launches, leveraging experience in successfully introducing 1-2 brands in Kenya.

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  Identify opportunities for market expansion and implement initiatives to increase market share.

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  Utilize digital marketing channels to complement BTL activations, enhancing consumer reach and engagement.

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  Collaborate with cross-functional teams to ensure brand alignment and consistency across all marketing touchpoints.

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  Oversee recruitment, training, and management of casual workers and promoters to execute on-ground activations effectively.

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  Ensure promoter activities align with brand objectives and deliver measurable results.

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  Conduct market research to stay informed on industry trends, competitor activities, and consumer behavior.

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  Prepare regular performance reports, analyzing data to inform decision-making and optimize future campaigns.

Requirements

Qualifications:

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  Bachelor's degree in Marketing, Business Administration, or a related field.

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  Minimum of 7 years of experience in trade marketing, BTL activations, or field marketing

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  Proven experience in handling personal care products and successfully launching new products into the market

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  Must have a proven track record in managing large-scale promotional teams and launching successful brands in the Kenyan market.

Key Skills & Competencies:

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  Field Marketing Expertise

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  Leadership & Team Management

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  Digital Marketing Acumen

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  Analytical & Strategic Thinking

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  Excellent Communication & Negotiation