About Us
Welcome to FieldAssist, where Innovation meets excellence!!
We are a top-tier SaaS platform that specializes in optimizing Route-to-Market strategies and enhancing
brand relationships within the CPG partner ecosystem. With over 1,00,000 sales users representing over
600+ CPG brands across 10+ countries in South East Asia, the Middle East, and Africa, we reach 10,000
distributors and 7.5 million retail outlets every day.
FieldAssist is a 'Proud Partner to Great Brands' like Godrej Consumers, Saro Africa, Danone, Tolaram,
Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Ching’s
and Mamaearth among others.
Do you crave a dynamic work environment where you can excel and enjoy the journey? We have the
perfect opportunity for you!!
ResponsibilitiesJob Title: Senior Software Developer – Full Stack (Node.js, TypeScript)
We are looking for a Senior Software Developer (Full Stack) who is passionate about building
scalable, high-performance web applications. You will work across frontend and backend layers,
contribute to architecture decisions, write clean and maintainable code, and collaborate closely
with product, design, and engineering teams throughout the product lifecycle.
Key Responsibilities:
Frontend Development:
- Build scalable, responsive, and pixel-perfect UI using Vue.js or React.
- Translate UI/UX designs into reusable and high-quality code.
- Ensure cross-browser and cross-device compatibility.
- Optimize performance and accessibility.
Backend Development:
- Develop backend services using Node.js with TypeScript (JavaScript acceptable).
- Build and maintain RESTful and SOAP APIs using NestJS or Express.js.
- Work with relational and NoSQL databases.
- Ensure performance, security, and data integrity.
Engineering Excellence:
- Follow clean code and SOLID principles.
- Write unit and integration tests (TDD/BDD preferred).
- Participate in code reviewoubleshoot and resolve production issuCollaboration & Process:
Senior Software Developer – Full Stack (Node.js, TypeScript)
We are looking for a Senior Software Developer (Full Stack) who is passionate about buildingscalable, high-performance web applications. You will work across frontend and backend layers,contribute to architecture decisions, write clean and maintainable code, and collaborate closelywith product, design, and engineering teams throughout the product lifecycle.Key Responsibilities:Frontend Development:- Build scalable, responsive, and pixel-perfect UI using Vue.js or React.- Translate UI/UX designs into reusable and high-quality code.- Ensure cross-browser and cross-device compatibility.- Optimize performance and accessibility.Backend Development:- Develop backend services using Node.js with TypeScript (JavaScript acceptable).- Build and maintain RESTful and SOAP APIs using NestJS or Express.js.- Work with relational and NoSQL databases.- Ensure performance, security, and data integrity.Engineering Excellence:- Follow clean code and SOLID principles.- Write unit and integration tests (TDD/BDD preferred).- Participate in code reviews.- Troubleshoot and resolve production issues.Collaboration & Process:- Work with product managers, designers, and QA teams.- Participate in Agile/Scrum ceremonies.- Maintain technical documentation.Required Skills & Experience:- 4–7 years of full-stack development experience.- Strong experience with Node.js, TypeScript, Vue.js or React.- Experience with NestJS/Express.js.- Experience with REST & SOAP APIs.- Knowledge of SQL and NoSQL databases.- Experience with Git and cloud platforms (Azure preferred).- Strong communication and problem-solving skills.Good to Have:- PWA experience.- CI/CD pipeline exposure.- SaaS or enterprise system experience.
- Work with product managers, designers, and QA teams.
FieldAssist on the Web:Website: https://www.fieldassist.com/people-philosophy-culture/
Culture Book: https://www.fieldassist.com/fa-culture-book
CEO's Message: https://www.youtube.com/watch?v=bl_tM5E5hcw
LinkedIn: https://www.linkedin.com/company/fieldassist/

FieldAssist is the leading sales automation platform tailored specifically for FMCG and CPG brands. With our cutting-edge technology, we deliver real-time data insights, streamline field operations, and optimize Route-to-Market strategies, empowering you to achieve exceptional sales execution.
Our SFA solution empowers you with real-time sales tracking, effective order management, and exceptional on-field execution. Also, our DMS delivers seamless distributor operations, provides accurate inventory tracking to optimize your supply chain and integrates flawlessly with ERP systems.
We don’t just automate; we elevate your performance with AI-driven solutions like Sales Co-Pilot, which offers smart recommendations and guided selling to sharpen your decision-making. Our Route Optimization feature ensures your field teams minimize travel time and maximize efficiency, while Perfect Store Execution guarantees compliance and showcases excellence in-store. Moreover the Image Recognition (IR) technology enhances retail execution through real-time stock audits and performance tracking.
With our scalable solutions, deep insights, and seamless integrations, FieldAssist empowers your brand to sell smarter, execute faster, and achieve remarkable growth.
We at FieldAssist are dedicated to deliver powerful insights, an effortless mobile experience, and real-time analytics that empower brands to optimize their sales performance. Our scalable solutions and seamless integrations accelerate growth for FMCG and CPG brands, ensuring they achieve their fullest potential.
We proudly serve clients like Coca-Cola, Beiersdorf, Mars, Philips, Vivo and many more across more than 15 countries! Our dedicated approach achieves an impressive 90% market discipline by minimizing dormant outlets and effectively addressing duplicate and fake outlets. We’re excited to continue making a positive impact together!