Lead Sector Banking – Business Banking Netherlands
Amsterdam | FS14 / JGA20
Dutch speaking required
About the Role
As Lead Sector Banking, you steer ING’s sector positioning in the Dutch business landscape and act as a strong external voice in the market. The role increasingly focuses on external market engagement, digital visibility, and thought leadership, ensuring ING is recognised as a forward‑thinking and knowledge‑driven bank for entrepreneurs.
You combine strategic vision, market expertise, and digital influence/storytelling to translate sector developments into actionable opportunities for entrepreneurs and stakeholders.
You inspire the sales teams to adopt innovative, data‑driven, and digitally enhanced ways of engaging with customers
This is a senior, transformative leadership role shaping ING’s Sector Banking vision for 2026 and beyond.
What You Will Do
Position ING as a forward‑thinking, visible, and digitally present knowledge partner for Dutch entrepreneurs Translate market insights, competitive dynamics, regulatory themes, and AI‑driven analytics into clear strategic guidance
Build a content & channel strategy for sector content to grow ING’s digital authority across social media, podcast, newsletter/Substack and emerging LLM/generative search surfaces, translating sector insights into high‑impact, channel‑native thought leadership with clear KPIs and a test‑and‑learn approach.
Identify sector disruptions early and convert them into commercial opportunities and risk‑aware policies.
Position ING as a trusted, credible sector voice through publications, events, panels, and digital channels.
Build strong relationships with customers, industry bodies, and research partners.
Represent ING in key networks, round tables, webinars, and sector platforms
Partner with Sales, Risk, Products, Marketing, and Data teams to turn insights into actionable commercial plays.
Support client engagement with sharp, relevant, and predictive sector analyses
Build a future‑proof sector strategy driven by data, market trends, and emerging opportunities.
Translate macro‑, regulatory, and competitive developments into clear commercial and advisory direction.
Drive a transformative mindset within the Sector Banking team & stimulate the adoption of digital tools, analytics, and AI solutions to strengthen advisory capabilities.
Lead, coach, and inspire a team of Sector Bankers and Associate Sector Bankers, fostering deep expertise and high performance.
Support customer interactions with sharp, forward‑looking sector knowledge
Integrate early‑warning signals, sector stress insights, and evolving regulatory requirements into policies and guidance.
Foster an innovative, learning‑oriented, digitally minded team culture
What You Bring
Strong strategic and analytical ability, capable of simplifying and translating sector complexity.
Broad experience in banking, media, sector research, commercial roles with deep understanding of financial analysis and business models.
Proven experience or affinity with digital visibility, content creation, and data‑powered advisory, combined with an innovative mindset continuously exploring new media and channels to communicate and share with clients.
Demonstrated expertise in interpreting macro‑trends, sector disruptions, and regulatory changes.
Excellent communication skills — confident on stage, in executive dialogues, and across digital channels.
Strong affinity with data, digital tooling and content and AI‑enabled insights as key drivers of advisory excellence.
A transformative leadership style that inspires innovation and enables new practices.
A credible and trusted external discussion partner with a strong professional network.
Proven ability to represent an organisation with authority, impact, and authenticity.
Fluent in Dutch (required).
What Success Looks Like
Desired outcomes
Rewards & Benefits
This position is based on a 40‑hour workweek. You can expect:
A salary tailored to your experience & expertise
24–29 vacation days (depending on your contract)
Pension scheme
13th‑month salary
3.5% Individual Savings Contribution (BIS)
8% holiday payment
Endless opportunities for personal growth
An informal, innovative, and collaborative working environment
Interested?
We’d love to hear your story — who you are and what you want to achieve.
Apply via the button below.
For questions about the role, please contact:
Reinoud van Helbergen, Head of Guided & Relationship Banking
Roxana Dragomir, Head of HR for Business Banking NL
ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers
