Job Description
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless.
Join us.
About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!
Responsibilities
Research and analyze market conditions and gather information and qualitative feedback from product management, sales, and global marketing stakeholders to create messaging and positioning around our product marketing strategy.
Work with Product Management team to understand the product strategy and features, and support product launches and optimize product conversion funnel via operation levers.
Implement marketing strategy to acquire new businesses to the platform and maintain ongoing engagement on the platform.
Help evolve buyer definition and key positioning by gathering information on competitors, prices, sales, and methods of marketing and distribution.
Collaborate with cross-functional teams and liaison between product, marketing, and sales to help management drive go-to-market strategy.
Produce external-facing content including pitch decks, webinars, datasheets, e-books, or demo videos across all funnel stages.
Develop effective training materials to assist internal stakeholders to understand our solution offerings and key positioning.
Mentor and grow individual Product Managers.
The base salary range for this position in the selected city is $235373 - $275652 annually.
