ABOUT YOU

Lead Product Marketing (all genders)

ABOUT YOU  •  Hamburg, DE (Onsite)  •  2 months ago
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Job Description

  • Develop go-to-market strategy for enterprise and B2B audiences
  • Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
  • Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
  • Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
  • Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
  • Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
  • Analyze market trends, competition, and customer data to optimize GTM strategies

Qualifications

  • Minimum 6 years in product marketing, marketing, or product roles, ideally in B2B SaaS
  • Strong understanding of enterprise customers and complex sales cycles
  • Proven experience developing messaging, positioning, and enablement materials
  • Ability to translate technical features into business outcomes
  • Analytical mindset and data-driven decision making
  • Excellent communication skills with strong attention to detail
  • Self-starter with hands-on mentality in fast-moving, high-growth environments

Additional Information

Beneftis

  • Flexible working times
  • 40% discount on our ABOUT YOU online shop
  • Fresh fruits + drinks everywhere
  • Language courses (German & English)
  • Free sports courses & reduced price for Wellpass membership
  • Subsidized public transportation ticket
  • Free choice of hardware and operating system (Mac, Windows, Linux) also for private usage
  • Modern office in the city center of Hamburg
  • International working environment and English as company language
  • Agile work environment and cross-functional teams
  • Dog-friendly office
  • Professional training
  • Company pension plan
  • Help in relocation and VISA process

(Benefits may vary depending on location)

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.

Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.

What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

ABOUT YOU

About ABOUT YOU

The ABOUT YOU Group is an international e-commerce group, organized into different strategic business units: The online fashion store ABOUT YOU represents the Group's business-to-consumer business. With over 13 million active customers, ABOUT YOU is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones. In the award-winning ABOUT YOU app and on aboutyou.com, customers find inspiration and a range of around 750,000 items from nearly 4,000 brands. The Group's business-to-business operations are largely handled by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital businesses quickly and flexibly, and adapt to growing customer needs. Around 300 online stores choose SCAYLE's Commerce technology under a license model, including leading brands and retailers such as Harrods, Manchester United, Deichmann, Fielmann, and FC Bayern. The newest subsidiary of the ABOUT YOU Group, SCAYLE Payments GmbH, complements the Group's portfolio of payment services. The payment service provider received the payment services license from the German Federal Financial Supervisory Authority (BaFin) in October 2024 and is currently being rolled out across various European markets. SCAYLE Payments enables the seamless integration of modern payment solutions and helps to scale customers' digital business models.

For further information, please visit: corporate.aboutyou.de/en.

Legal notice

Responsible for editorial content:

ABOUT YOU Holding AG

Domstrasse 10

20095 Hamburg Germany

E-mail: info@aboutyou.de

www.corporate.aboutyou.de

Local court: Amtsgericht Hamburg

Registration number: HRB 189825

Management Board: Tarek Müller, Hannes Wiese, Sebastian Betz

Chairman of the Supervisory Board: David Schröder

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Hamburg, DE
Year Founded
2014
Website
aboutyou.de
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