The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
This job contributes to product strategy alongside cross-functional stakeholders, ensuring alignment with the shared vision. It includes implementing an architectural roadmap that balances innovative design with regulatory requirements, customer needs, and profitability. The position focuses on enhancing customer experience and monitoring success metrics through usability studies and market analysis. Responsibilities also encompass managing workstreams for analytics and competitive analysis, overseeing product profitability, participating in operational reviews, and collaborating with content developers, data scientists, and designers. This job is an individual contributor.
Essential Responsibilities:
Minimum Qualifications:
Additional Responsibilities & Preferred Qualifications
What you need to know about the role
This Technology Product Manager role resides in the CTO (Chief Technology Office) organization and contributes to the strategy, roadmap, and delivery of capabilities supporting B2B and B2C lifecycle marketing across owned and paid channels. At CL7, this role is a Staff-level individual contributor who inputs to cross-functional product strategy, implements the architectural roadmap, and applies sophisticated analytical judgment to solve complex marketing technology challenges.
Meet our team
The Marketing Technology domain team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing, engaging millions of customers worldwide. We partner with marketing and business stakeholders on the technology vision and roadmap, capability assessment, and Agile delivery — from backlog and requirements management through deployment. We are executing a transformation journey to build a best-in-class ecosystem spanning Data, Decisioning, Delivery (owned and paid), and Measurement.
PayPal is looking for an analytical, organized, and results-driven Marketing Technology Product Manager to contribute to the strategy, roadmap, and delivery of owned and paid marketing capabilities. Staff-level individual contributor implements the technical product roadmap across omni-channel lifecycle marketing — applying sophisticated analytical judgment, leading functional programs, and translating complex marketing needs into scalable, privacy-compliant solutions.
You will serve as the bridge between Marketing, Marketing Operations, Privacy, Legal, Architecture, and Engineering — driving alignment across high-priority initiatives with a focus on speed-to-market and business impact. The ideal candidate brings strong expertise in omni-channel marketing automation, cross-channel measurement frameworks, and data privacy compliance across owned (email, push, in-app) and paid media channels.
▶ AUTONOMY: Uses specialized expertise to identify issues, recommend best practices, and determine new approaches that impact others. Works independently on functional priorities.
• Input to product strategy with cross-functional stakeholders, ensuring alignment with the shared Marketing Technology vision for owned and paid channel capabilities.
• Implement the product roadmap balancing innovative design, technical delivery, regulatory compliance, time-to-market, and customer needs.
• Execute enterprise planning and requirements management in a privacy-compliant manner, spanning Marketing, Marketing Operations, Privacy/Legal, and 3rd party destination vendors.
• Facilitate communication between technical and non-technical teams to align on business priorities, roadmap, backlog management, and delivery timelines.
• Evangelize capabilities and features with marketing and marketing operations teams to drive adoption, growth, and efficiency.
• Influence peers and partners on product strategy and direction.
• Participate in operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews.
▶ COMPLEXITY: Sophisticated analytical thought is used to exercise judgment. Leads others to solve issues of diverse scope where understanding of current business and technical trends is necessary.
• Control for the customer experience and customer needs in product requirements and as a key input to decision-making.
• Monitor metrics that inform the success of products, including usability studies, research, and market analysis.
• Take ownership of product success metrics; synthesize competitive insights and represent the customer passionately in trade-off decisions.
▶ COLLABORATION: Partners where analysis requires understanding of business trends. Leads functional projects and programs. Delegates and collaborates cross-functionally for growth of others.
• Define requirements for omni-channel marketing automation capabilities, including data needed for activation across CRM, email, push, app, and paid media.
• Apply knowledge of best-in-class segment, content, and contact management strategies to enable real-time and near-real-time personalization.
• Collaborate with Marketing Analytics to integrate insights with broader marketing execution for data-driven decision-making.
▶ INFLUENCE: Contributions may result in business or process improvements within the function. Decisions influence achievement of customer, operation, program, or service objectives.
• Manage requirements for data pipelines (ingress and egress) related to SaaS and 3rd party platforms; partner with MarTech Engineering to support targeting and analytics.
• Provide evidence-based acceptance criteria for integrations; partner closely with Engineering on backlog grooming and sprint planning.
• Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment and global use case analysis.
• Champion Agile delivery excellence by documenting actionable EPICs and user stories.
• Minimum 8 years of relevant experience and a Bachelor’s degree or equivalent.
• Strong Marketing and Marketing Technology domain expertise, including B2C lifecycle growth marketing and B2B lead management — with proven ability to define OKRs, measurable KPIs, and drive clarity of execution for stakeholders.
• Proven background in Marketing stakeholder management, backlog and requirements management, solution discovery, and engagement measurement for Lifecycle Growth Marketing across owned and paid ecosystems (e.g., multichannel hub tools powered by real-time CDP, ABM, visitor intelligence, owned and paid media activation and measurement).
◦ Examples of multichannel hub marketing platforms: Adobe Journey Optimizer, Braze, Salesforce Pardot
• Proficient in marketing data privacy and compliance standards, with a strong understanding of GDPR, CCPA, and other regulations impacting owned and paid media data practices.
• Proven track record of working with cross-functional teams — including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Information Security, Privacy, and Legal — to deliver solutions with speed to market.
• Strong understanding of behavioral analytics and cross-channel measurement frameworks for owned and paid channels.
• Ability to enable activation and adoption of cross-channel reporting for use cases you activate, providing real-time performance insights and optimizing targeting segments.
• Proficient in requirements management, data analysis, and analytics skills for MarTech capabilities and features.
• Proficiency with omni-channel marketing automation capabilities and the data requirements for activation.
• Experience with segment, content, and contact management strategies to enable real-time or near-real-time personalization.
• Proven partnership with Engineering for backlog grooming and sprint planning in support of configuration, services, and data integration (ingress and egress).
• Proficient at providing requirements with evidence-based acceptance criteria for capabilities and integrations with engineering teams.
• Agile excellence — ability to set an example by following best practices; optimization mindset that drives automation and engineering-focused products in Agile and Lean environments.
• Process engineering and digital marketing execution experience a strong plus.
• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Proven collaboration skills with cross-functional teams including marketing, data science, engineering, and media buying teams.
• Technical product mindset with the ability to propose product requirements and work with the business to drive detailed business requirements; experience managing multiple parallel workstreams.
• Bachelor’s degree in Computer Science, Digital Marketing, Data Science, or related field.
• Certifications in Adobe Experience Platform, Google Marketing or related disciplines are a plus.
Subsidiary:
PayPal
Travel Percent:
0
-
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:
San Jose, California | ($176,500.00 - $262,350.00 Annually)
Additional Location(s) | Pay Range:
Austin, Texas | ($160,500.00 - $238,700.00 Annually) Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Who We Are:
Click Here to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please Join our Talent Community
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
We're championing possibilities for all by making money fast, easy, and more enjoyable. Our hope is to unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use PayPal every day.
For support, visit the PayPal Help Center. https://payp.al/help
For employment opportunities, check out our job openings in the 'Jobs' tab. We're an equal opportunity employer that welcomes diversity, and offer generous benefits to help you thrive at work and in your free time.
NMLS#910457: https://nmlsconsumeraccess.org/
