At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
ABOUT THE POSITION
• Department: Asia Creation Center
• Report Line: Sr. Manager, APAC Creation Center
• Location: Shanghai
The Manager, APAC Creation Center, will be responsible for managing the local product creation process for Apparel within the APAC region, with a strong focus on Apparel. The role involves leading various product line initiatives and representing the category throughout the seasonal go-to-market process to enable future local product commercialization. Reporting to the Senior Manager, APAC Creation Center, this role independently oversees the complete product creation lifecycle spanning product brief formulation, design development, proto sampling, fit review, and final buy-ready sign-off. This position requires close collaboration with local category merchandising leaders to align with business strategy, long-term product strategy and drive product development for apparel. The role demands translating market insights, consumer feedback, and regional needs into clear product requirements, ensuring products are market-right, commercially viable, and brand appropriate, also demands the strong capability of project management.
• Develop comprehensive product briefs, identify whitespace opportunities across APAC markets, and lead the development of differentiated, consumer-first localized apparel innovation solutions.
• Gather and consolidate product needs from APAC markets; own the full seasonal apparel creation roadmap, set clear seasonal business targets and track end-to-end plan execution.
• Lead cross-functional alignment with internal design teams and regional market stakeholders to lock final design directions, fabric & trim specifications, regional color palette rollout and customized color requirements.
• Leverage deep apparel expertise, along with fabric knowledge and cost control acumen to propose and implement adjustments during proto fittings and development.
• Collaborate cross-functionally to deliver consumer-centric, commercially viable products that meet regional needs and financial targets.
• Act as subject matter expert, delivering compelling presentations both internally and externally.
• Engage with consumers and apply insights to inform product decisions throughout the creation process.
• Manage data accuracy, PLM system updates, and adherence to calendar milestones.
• Interpret market trends and consumer feedback to shape the vision of future local-specific products.
• Independently lead projects from concept to delivery, coordinating closely with both internal teams and external partners (designers, suppliers, vendors).
• Maintain clear and frequent communication with external vendors and designers to ensure alignment and timely execution.
• Bachelor’s Degree required.
• Minimum 8 years of experience in Merchandising and Product Creation within the apparel/athletic industry, with a focus on sports brand apparel preferred.
• Experience working with cross-regional teams and external partners (designers, vendors, factories).
• Based in Shanghai
• Proven ability to lead projects independently from start to finish.
• Strong process and timeline management skills, with the ability to drive projects forward in a fast-paced environment.
• Excellent verbal and written communication skills; comfortable engaging with internal and external stakeholders.
• Solid experience managing the Full Product Life Cycle.
• Strong presentation and collaboration skills.
• Expertise in capturing qualitative & quantitative consumer insights and translating market signals into feasible, margin-aligned apparel product solutions.
• Detail-oriented, able to prioritize tasks and meet tight deadlines.
• Proficiency in Product Creation, and PLM systems is highly preferred.
• A contagious passion for the Under Armour brand, product innovation, fashion, retail, and serving athletes.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.
Our mission: to make athletes better.
Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
