Reports to: Head of Commercial, Movetix
Location: Kuala Lumpur
Movetix is the live entertainment and experiences platform within the AirAsia MOVE ecosystem, connecting millions of users to concerts, festivals, sports events, attractions, and exclusive live experiences across the region.
As Movetix continues to scale, we are focused on building stronger entertainment partnerships, high-impact marketing campaigns, and integrated travel + entertainment propositions that drive user engagement, ticket sales, and commercial growth.
We are looking for a senior Product Marketing & Entertainment Marketing lead to drive end-to-end go-to-market strategy and campaign execution across Movetix product launches, entertainment partnerships, and bundled travel propositions.
This role will serve as the key marketing lead for Movetix’s event ecosystem — owning the launch and growth strategy for products such as Ticket + Flight + Hotel bundles, marquee concert and festival campaigns, and strategic entertainment partnerships across the region.
The ideal candidate combines strong product marketing capabilities with deep entertainment and event marketing experience, and understands how to position, launch, and scale culturally relevant campaigns that drive audience engagement and commercial outcomes.
You will work closely with Commercial, Product, Brand, Creative, Social, CRM, PR, and external partners to translate business opportunities into impactful, integrated marketing campaigns.
Lead the go-to-market strategy and launch planning for Movetix products and bundled propositions including Ticket + Flight + Hotel packages. Define positioning, audience strategy, launch mechanics, campaign messaging, and execution roadmaps to drive adoption and revenue growth.
Lead marketing campaigns for concerts, festivals, sports events, attractions, and exclusive live experiences across the Movetix ecosystem. Develop culturally relevant campaigns that drive hype, audience engagement, ticket sales, and brand visibility.
Own and lead cross-functional campaign execution across Marketing, Brand, Creative, Social, PR, CRM, Product, and Commercial teams to ensure campaigns are delivered with strong alignment, urgency, and commercial impact.
Support and strengthen strategic partnerships with ticketing partners, event organisers, entertainment brands, and ecosystem collaborators to unlock marketing opportunities, exclusive launches, and audience growth initiatives.
Act as the central marketing lead across Movetix launches and campaigns, ensuring strong collaboration, communication, and alignment across internal stakeholders and external partners.
Develop and execute always-on marketing initiatives that improve user acquisition, retention, engagement, and repeat transactions across the Movetix platform.
Track campaign effectiveness, business performance, and ROI metrics, using insights and data to optimise future launches, partnerships, and marketing initiatives.
At Movetix, you’ll help shape the future of live entertainment and travel experiences within one of the region’s most dynamic ecosystems. You’ll lead high-impact launches, entertainment campaigns, and integrated travel propositions that connect millions of users to unforgettable experiences across ASEAN and beyond.
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone.
We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping.
If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us.
