DC Thomson

Lead Product Designer (UX/UI) - Gamification & Puzzles (5m FTC)

DC Thomson  •  London, GB (Remote)  •  2 days ago
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Job Description

Shape the Future of Digital Puzzle Experiences

At Puzzler, we're on a mission to reinvent the digital puzzle experience.

As part of an exciting product transformation, we're redesigning our B2B digital puzzle platform to create a modern, engaging, mobile-first experience that delights players while supporting the needs of our partners and clients.

We're looking for an experienced Lead Product Designer (UX/UI) with a background in gamification, gaming, puzzles, behavioural design or highly engaging digital consumer products to lead this journey. You'll play a key role in transforming traditional puzzle formats into a contemporary digital entertainment experience that encourages engagement, completion and repeat play.

This is an opportunity to make a tangible impact on a well-established product as we prepare to enter new markets and accelerate growth.

What You'll Be Doing

You'll lead the UX and UI design of key areas of the Puzzler digital experience, helping create products that are intuitive, accessible and designed with engagement at their core.

Key responsibilities include:

  • Leading the design of modern, mobile-first digital puzzle experiences.
  • Creating intuitive user journeys that balance simplicity, engagement and enjoyment.
  • Applying gamification principles and behavioural design techniques to encourage repeat play and customer engagement.
  • Conducting user research and translating insights into compelling product experiences.
  • Producing wireframes, prototypes, user flows and high-fidelity designs.
  • Developing scalable design systems that support multiple puzzle formats and partner brands.
  • Collaborating closely with product, engineering and commercial stakeholders throughout delivery.
  • Championing accessibility and inclusive design best practice.
  • Redesigned key elements of Puzzler's white-label digital offering and delivered modern user experiences aligned to the product vision.

What Success Looks Like

By the end of the contract you will have:

  • Redesigned key elements of Puzzler's white-label digital offering.
  • Delivered modern user experiences aligned to the product vision.
  • Established scalable and configurable design systems capable of supporting multiple puzzle types and brands.
  • Enhanced engagement through thoughtful UX, visual design and gamification principles.

Requirements

What We're Looking For

Essential Experience

  • Experience designing UX/UI for digital puzzles, mobile games, gaming products or highly gamified digital experiences.
  • Experience creating products that use engagement mechanics such as rewards, achievements, progression systems, personalisation or habit-forming user journeys.
  • Strong experience collaborating with developers throughout build, testing and delivery.
  • Experience creating or evolving scalable design systems.
  • A portfolio demonstrating impactful, user-centred digital product design.

Desirable Experience

  • Experience working on configurable or white-label products.
  • Experience supporting multiple brands, audiences or customer experiences from a common platform.

Skills & Knowledge

You'll bring:

  • Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping and usability testing.
  • A strong understanding of gamification, player motivation, engagement loops and behavioural design.
  • Knowledge of accessibility standards (WCAG) and inclusive design principles.
  • Proficiency with modern design tools such as Figma.
  • Strong communication and presentation skills, with the ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers across a white-label product environment.
  • Please apply today with your CV and portfolio.
  • Closing date for applications 23rd November 2026 at 4pm
DC Thomson

About DC Thomson

DC Thomson is a family-owned business headquartered in Scotland, with a presence in London and across the globe. A 200-year-old company that is purpose led and future focused. And our purpose is clear: to champion, entertain and bring together our communities.

We are home to some of the UK’s best loved media brands that have been the voice of our communities for generations – from the iconic Beano, Stylist and People’s Friend to the UK’s biggest puzzle brand Puzzler and a portfolio of regional newspapers and radio stations including two of the top three best-selling regional dailies in the UK - The Press and Journal and The Courier. We have a thriving genealogy community (Findmypast), a trusted technology solutions business (Brightsolid) and a global marketing agency (Fifth Ring). From our long-established media brand, Energy Voice, an influential authority in the global energy conversation, we launched E-FWD, a membership organisation where the industry’s forward thinkers are coming together to drive the movement to secure, clean energy.

We have the influence and ambition to make a real difference towards tackling the critical issues of our time. Assets and knowledge built over decades of supporting high growth, innovative businesses allow us to make bold, long-term visionary decisions. DC Thomson is backing businesses that are making an impact in energy transition, water technology, the circular economy and food security amongst others.

Philanthropy and supporting the communities we live and work in is part of DC Thomson’s DNA, both through our brands and the Thomson family trust – The Northwood Charitable Trust.

At DC Thomson, we are modernising and ambitious, investing in technology and talent, and building brands for the digital age.  A trusted partner that is driving positive change, inspiring innovation, and fuelling growth and success and a transformative business where people, partners and communities feel part of something extraordinary.

Industry
Unknown
Company Size
501-1,000 employees
Headquarters
Dundee, GB
Year Founded
1905
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