We'reseeking a seasoned marketing leader to spearhead our Portfolio Marketing efforts for two ofourmajor pillars Back to SchoolandEvergreen Occasions, a new strategic pillar As the Lead, Portfolio Marketing, you willbe responsible fordeveloping and executing comprehensive marketing programs thatbuild our brands’ equity via situationalsalience, growtopline salesin power windows,improvecustomer relationships, anddeliver strongROI. You willmanagetwodirect reportsand collaborate with multiple cross-functional teams, including BrandMarketing, Media, Partnerships, AwayFromHome,SalesOperationsand external agencies.
Key Responsibilities:
Portfolio Campaign Development Craft breakthrough andcompellingmarketing campaigns that increase brand situational salience, growbasketsizeand brand crosspurchase,and deliver strong ROIusing quantitative data and strategic clarity to inform creative strategy and tactical execution.
Customer Relationship Building: Developstrong creative platforms that allowfor campaigncreative customization forpriority customers, aligningbothcustomer and brand strategiesenabling oureCom& Customer Marketing Team andourSales teams toleverageas adriver of growth and improvedcustomerrelations
Topline Sales Growth: Partner withBrandMarketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growthvia cross purchase and bundlingduring keymoments that matter, including:
Back to SchoolLead the developmentofourportfolio programtodrive sales growth during themostcriticaltime of the year for ourkidsbrandsTapping into some of our most iconic brands in our portfolio likeLunchables, Kraft Mac and Cheese,Capri Sun and JELL-Oyou’llhave the opportunity tobring these brands to life in a way thatseasonallyspeaks to the needs of kids and parents alike!
Evergreen OccasionsLead the development of anewstrategic pillars as we build programs to address the meal occasions that Kraft Heinz brands serve every single dayMoments like breakfast, lunch and dinner arecentral to every household and our brands play key roles acrossevery daypartandyou’lllead the charge to build our approach.
Cross Functional Collaboration:
Align with key stakeholders both horizontally and vertically with leadership across Brand teams,eCommerce & Customer Marketing, Sales Operationsand Portfolio Marketing on campaign strategy and development.
Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensureaccuratefinancial forecasting.
Providestrategic guidance, creativedirectionand feedback to both internal and external agency partners on a regular basis.
Partner with and manage expectations with Account Directors at external agency partners to deliver the scope of the program against key milestones.
Requirements:
8+ years of marketing experience, with a focus onbrand orportfolio marketing and team leadership
Experienced in either single or multi-brand strategy & communications
Proventrack recordofpositivelyimpactingtopline sales growth, and ROI
Leader incollaboration and influencing skills, with experience working with cross-functional teams,externalagenciesand varied stakeholders within a complex organizational matrix
Strongstrategic thinkerwith a bias to action and proactivity inproblem-solving
Strong communicationand presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders
Recognized as strong people leader who values team and individual development
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
