Job Description

Position Summary:

As a JetBlue Airways subsidiary, Paisly oversees non-air travel products including JetBlue Vacations, travel insurance, car rentals, hotel stays, and cruises and MileagePlus Travel ancillary travel products.

The Lead, Paid Media spearheads the end-to-end execution, optimization and analysis of multi-channel paid media campaigns, reporting directly to the Senior Manager of Paid Media. Partnering closely with Data Analytics and Creative, this role uses data-driven insights to elevate campaign performance and inform executive reporting.

Through experiential learning, the ideal candidate will gain firsthand insight into the inner workings of a digital travel company, collaborating across teams to understand our business and strengthen it through open, thoughtful dialogue. At Paisly, you have the opportunity to work with talented colleagues while enhancing customer journeys, designing and testing new paid media products.

Essential Responsibilities:

• Track campaign results against core key performance indicators (KPIs) and return on investment to pinpoint optimization opportunities alongside leadership.
• Leverage data analytics to uncover actionable insights and inform high-level strategy.
• Present weekly performance updates to executive leadership, emphasizing actionable insights, team progress and key metrics.
• Assist in formulation and execution of integrated paid media strategies.
• Collaborate with the Creative team to generate high-performing, captivating campaign assets.
• Work with the Data Analytics team to address technical issues, oversee media tagging and tracking.
• Unify disparate cross-channel metrics to evaluate and optimize overall campaign performance.
• Sharpen audience segmentation to improve targeting accuracy and ad spend efficiency.
• Partner with external agencies for creative testing and comprehensive multi-channel A/B testing plans.
• Perform comprehensive market and competitive analysis to discover growth opportunities.
• Maintain well-organized, complete archives of historical campaign records and documentation.
• Execute additional related duties and assignments as needed.

Minimum Experience and Qualifications:

• Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of combined previous education and work experience.
• Four (4)years of agency or client-side paid media roles.
• Proficient with Google and Microsoft Office suites.
• Proficient in Google Analytics, able to read, interpret and analyze complex data sets using multiple tools including but not limited to Google Data Studio.
• Experience managing and executing paid campaigns across Paid Search, Paid Social, Affiliate, Programmatic, Out of Home, Influencer Marketing, etc.
• Ability to use advanced methodologies to create and analyze paid media experiments.
• Understanding of statistical significance when reporting on these experiments.
• Understanding of strategic media/marketing principles and ability to link commercial strategy to media strategy.
• Understanding of financial concepts and how paid media affects each such as commissions revenue structure and incrementality.
• Demonstrates a broad understanding of paid media best practices, brings a knowledge of products/services to be used in this role and can articulate pros and cons of each.
• Excellent communication skills.
• Ability to meet tight deadlines and handle multiple projects simultaneously.
• Strong attention to detail with meticulous archiving of campaign documentation including uniform resource locator (URLs), Ad Copy, tracking urchin tracking modules (UTMs).
• Ability to build and nurture cross-functional relationships
• Can thrive in a dynamic and face-paced work environment.
• Available for occasional overnight travel (10%).
• Must pass a ten (10) year background check.
• Must be legally eligible to work in the country in which the position is located.
• Authorization to work in the US is required. This position is not eligible for visa sponsorship.

Preferred Experience and Qualifications:

• Previous travel and hospitality marketing experience.
• Seven (7) years of agency or client-side paid media roles.

Crewmember Expectations:

• Regular attendance and punctuality. 
• Potential need to work flexible hours and be available to respond on short notice.
• Able to maintain a professional appearance.
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft.
• Available for occasional overnight travel.
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position. 

Equipment:

• Computer and other office equipment.

Work Environment:

• Traditional office environment.
• In-office role (3 Days a week)

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)