Job Description

About This Job:

As a pioneer responsible for launching a Melbourne HotPot brand, your role is critical in establishing the brand's presence, adapting operational models to local standards, and ensuring a successful Malaysia market entry. You will serve as the main liaison between the overseas headquarters and the local teams in Malaysia.

Key Responsibilities:

Market Entry & Localization:

• Conduct market research on customer preferences, pricing, and competition in the Malaysian F&B industry.
• Localize the hotpot brands concept, menu, and service style to suit Malaysian's diverse demographic and regulatory environment.

• Identify ideal location(s) for outlet(s), considering traffic, customer base, and logistics.

Regulatory Compliance & Setup:

• Navigate local licensing, health regulations, and compliance requirements for setting up a restaurant in Malaysia.
• Liaise with legal consultants, architects, and contractors to manage lease agreements, restaurant layout, and kitchen setup.

Supply Chain & Sourcing:

• Source ingredients and equipment locally or arrange importation from overseas HQ, ensuring food safety and quality standards.
• Establish & Manage relationships with local vendors and suppliers to maintain stock efficiency and cost control.

Recruitment & Team Building:

• Recruit, train, and onboard the opening team (front- and back-of-house).

• Provide cultural and brand training to staff to preserve the brands essence while adapting to local customer service expectations.

Operational Planning:

• Develop and implement SOPs (standard operating procedures) for kitchen, service, hygiene, and safety.
• Set up POS systems, inventory control systems, and training manuals tailored for the brands workflow.

Soft Launch & Brand Activation:

• Organize and oversee pre-opening activities, including mock runs, staff rehearsals, supplier testing, and soft launches.
• Collaborate with local marketing teams or agencies to create buzz, press releases, social media campaigns, and grand opening events.

Reporting & Communication:

• Act as the point-of-contact between the local teams and overseas HQ.

• Provide regular progress updates, including financial projections, challenges, and milestones.

Profit & Loss Management:

• Monitor and manage revenues, expenses, and profits to ensure a financially healthy business
  
• Understand and control costs, optimize pricing, and ultimately, driving profitability. 

Post-Opening Support:

• Stay involved on-site during the first few months post-opening to refine processes and support team development.
• Gather customer feedback and continuously improve the service and offerings.

Job Requirements:

• Bachelor's Degree in Business Administration, Hospitality Management, or related field.

• Proven experience in F&B operations, restaurant openings, or international brand expansion.

• Young, energetic, and hands-on personality with a strong passion for food and hospitality.

• Excellent leadership and people management skills; able to build and motivate a new team from scratch.

• Strong communication and cross-cultural skills to effectively liaise with overseas HQ and local stakeholders.

• Ability to work independently, solve problems quickly, and make data-driven decisions.

• Proficiency in both English and Mandarin is an advantage (to coordinate with HQ).

• Willingness to take on a dynamic role involving both strategy and execution.
  



Working location

Bukit Bintang, Kuala Lumpur


Consultant in charge

Kah Wai | 012 233 3162 | kahwai.neoh@hunters-in.com
Angel Chok | 014 612 6048 | angel.chok@hunters-in.com