Mutual of Omaha

Lead Maximization Program Manager

Mutual of Omaha  •  $100k - $120k/yr  •  Remote  •  2 hours ago
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Job Description

This role leads the strategy, execution oversight, and optimization of advisor-facing marketing programs that drive qualified demand and improve conversion outcomes. The position partners across marketing, sales, and field leadership to ensure lead strategies, tools, and programs are aligned to business priorities and deliver measurable results. The role is accountable for performance insights, program effectiveness, and continuous improvement of advisor marketing initiatives, including ownership of specific channels and programs.

WHAT WE CAN OFFER YOU:

  • Salary plus monthly sales incentive targeting $100,000-$120,000.
  • 401(k) plan with a 2% company contribution and 6% company match.
  • Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.
  • Applicants for this position must not now, nor at any point in the future, require sponsorship for employment

WHAT YOU’LL DO:

  • Leads performance analysis and optimization
    Analyzes program, partner, and field performance data to identify trends, inform strategy, and implement improvements that increase efficiency and return on investment.
  • Partners with cross-functional stakeholders
    Collaborates with marketing, sales, field leadership, and external partners to align program execution, ensure business needs are met, and optimize end-to-end lead and conversion strategies.
  • Oversees lead distribution strategy and tools
    Defines and manages lead distribution approach, business rules, and supporting tools to ensure leads are routed effectively and aligned to advisor capacity, capability, and customer needs.
  • Owns assigned channels and programs
    Leads strategy, content direction, and performance of assigned marketing programs or channels (e.g., advisor-facing content, campaigns, or owned media) to support demand generation and engagement goals.

WHAT YOU’LL BRING:

  • 5+ years of experience in marketing, demand generation, sales enablement, or related field with demonstrated ownership of program performance.
  • Analytical capability: Ability to interpret performance data, generate insights, and translate findings into actionable business recommendations.
  • Strategic thinking: Demonstrated ability to develop and execute strategies that align to business objectives and drive measurable outcomes.
  • Cross-functional collaboration: Proven ability to influence and partner across teams to deliver results in a matrixed environment.
  • Program management: Experience managing multiple initiatives, priorities, and stakeholders with strong execution discipline.

PREFERRED:

  • Experience with Managing and running Lead Generation.
  • Excellent communication skills.
  • Salesforce background experience.

Why Join Us?

  • Here, your skills spark progress. You’ll solve meaningful problems, collaborate with passionate teammates, and grow in a space where innovation is the norm—not the exception.
  • We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply!
  • If you have questions about your application or the hiring process, email our Talent Acquisition area at careers@mutualofomaha.com Please allow at least one week from time of applying if you are checking on the status.
  • Stay Safe from Job Scams
    Mutual of Omaha only accepts applications from mutualofomaha.com/careers Legitimate communications will come from '@mutualofomaha.com.' We never request sensitive information or extend job offers without conducting interviews. For more details, check our Hiring FAQs Stay alert for scams and apply securely!
  • Fair Chance Notices
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Mutual of Omaha

About Mutual of Omaha

Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.

Mission:

Our mission we help our customers protect what they care about and achieve their financial goals.

Vision:

For every customer a financial future imagined, planned, and secured.

Values:

1. We exist for our customers

2. We act with integrity

3. We are innovative

4. We are accountable for results

5. Together we achieve greatness.

Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.

Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.

Industry
Finance & Insurance
Company Size
5,001-10,000 employees
Headquarters
Omaha, NE
Year Founded
1909
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