Key Responsibilities:

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  Lead the development and execution of new product launches, particularly within the FMCG sector.
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  Oversee and manage comprehensive marketing campaigns, including both Digital and BTL strategies.
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  Collaborate with cross-functional teams to ensure successful market introduction of new products.
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  Lead market research and insights to drive product innovation and marketing strategy.
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  Develop and execute digital marketing strategies across social media platforms, paid advertising, and content creation.
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  Plan and manage BTL activations, events, and promotions to engage target audiences.
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  Track and report on campaign performance, adjusting strategies as needed to optimize results.
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  Manage and mentor a team of marketing professionals, providing guidance and support in executing marketing initiatives.
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  Ensure that all marketing activities align with the overall brand vision and business objectives.

Requirements