Job Description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager – Consumer & Market Analytics in Winston-Salem, NC

The role will play a part in supporting the organization’s growth strategies by leveraging big data, advanced analytics, and data-driven observations. It involves developing robust performance tools and dashboards to address current business requirements and proactively identify new opportunities, working with cross functional stakeholders to deliver upon commercial objectives.

Your key responsibilities will include:

• Analyze category, brand, retail, and business performance, identifying meaningful trends, risks, potential impacts, and key business insights.
• Synthesize large volumes of data and information to generate actionable observations and support strategic decision-making.
• Develop accurate data analyses and business diagnostics to evaluate organizational health, define objectives, measure KPIs, and recommend solutions based on brand, channel, pricing, promotional, activation, and launch performance.
• Provide data-driven insights and commercial recommendations to support geographic market differentiation and optimization of commercial strategies.
• Manage data, reporting, dashboard development, and quality control processes, ensuring consistency, standardization, and accuracy across multiple information sources.
• Leverage analytical and technical tools, including Excel, PowerPoint, MicroStrategy, Tableau, Power BI, ArcGIS, and cloud-based applications; experience with Python, R, SQL, and Databricks is preferred.
• Partner with and influence cross-functional stakeholders, delivering clear presentations and communicating complex commercial concepts across multiple organizational levels.
• Demonstrate strong leadership, organization, and execution skills, including the ability to manage priorities and deadlines, drive team learning and development, maintain a strong work ethic, and continuously learn and adapt.

What are we looking for?

• At least 3 years of professional experience, 2+ years in data analytics, revenue management, pricing, sales strategy, consumer insights & foresights, category Management, commercial Finance or strategic marketing planning with emphasis on Tobacco industry or FMCGs is desirable.
• Knowledge and experience in extracting, validating, and reviewing data, and converting such data into actionable insight
• Time management skills with an ability to adhere to strict deadlines and deliverables, and proactive management of expectations & priorities
• Demonstrated strong communication skills, both oral and written
• Ability to communicate complex information in a consolidated and straightforward way
• Must be able to manage confidential information and strong attention to detail
• Bachelor's degree or equivalent experience. Economics, Finance, Mathematics, Business Administration or Engineering preferred

BENEFICIAL

• Exposure to tools like SQL, Power BI, Databricks and MicroStrategy

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com

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