About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization(MGO)is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevantand belovedbrand.We pride ourselves incontinuously strivingto embody expertise, simplicityand inspirationin everything we do.

MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.   

About the Role

To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertiseandleading-edge methodologiesengrained inall facets andphases ofour operations

In this highly visible role, you will support our Marketingorganization anddrivecampaign processesand governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency bydeveloping new systems, processes, and thinking to effectively enable our marketing machine.

Responsible for cross-functional management ofcritical go-to-market campaignsand all that entails, driving strategic alignment and efficiency across AT&T’s portfolioandfor all relevant stakeholders across Product and Brand Marketingand respective partners

The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization.Youaregrounded inmarketing strategy, end-to-endcampaign management,andprocess optimization This is far more than a project management role.You are a steward of accountability andan influencer of AT&T’svalue and impacttoconsumers,andinstrumental to ourcontinuedsuccess

You will be responsible for: 

• Campaignmanagementand governance

• Managethe intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization

• Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.

• Document progress, alerts & variances, and timelines ofrespectivecampaignsto ensure marketing records remain up to date with the latest strategies, decisions andoutcomes

• Effectively planand facilitateworking checkpoints with all levels of leadership.Synthesize thedecisionsandcare for their follow-through.

• Utilize working knowledge of Adobe Workfront or similar workflow management tool.

• Strategic coordination to ensure optimized execution

• Cross-analyzeand meaningfully contribute tomultiple layers ofmarketingplanning,from strategic annualplansto channel and messaging-specific plans.

• Ensure marketingapproaches andexecutionstightly tie tofoundationalplans and strategiesEscalate and course-correctwhen they don’t.

• Monitor campaign launches and performanceLead reviews andretrospectivesthat suggest optimizations and future improvements.

• Enablement of AT&T way of Marketing

• Drive rigor around AT&T’s way ofMarketingfor planned andin-yearprograms and consistently seek ways to create efficiencies.

• Enable collaboration acrossMGOand partner organizations to ensure successful execution of the strategic vision.

• Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks,capturingall key information so improved process can be replicated.

• Responsibly teamwork oncodifyingcampaign managementand overall marketingprocesses

Core Competencies: 

• Background in holistic marketing across multiple brands at large companies;B2B, LocalandDirect Marketingexperience a plus, but not a requirement

• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting

• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing

• Ableto work autonomously and to take initiative, managing multiple large-scale projects at a time

• Executive presence to inspire confidence with internal and external constituents

• Collaborative and willing to roll upyoursleeves with the team and get close to the details

• React quickly with strategic thinking and proactive solutioning in a fast-paced environment

• Strong communicator; verbal and written

• Highly organized and accountable

• Operational by nature, but through a strategic lens

• Patient andpersistent

• Working knowledge of Adobe Workfront or similar workflow management tool

• Expert in Microsoft Office

Preferred

• MBA orMaster’sdegree

• Experience withBynderor other Digital Asset Management tools

• Creative or Media Agency experience

Education & Experience:  

• Education: Typically requires aBachelorsdegree. 

• Experience: Typically requires 6+ years of experience in similar area of responsibility

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.