Job Description

Lead, Loyalty Program - Ville St. Laurent (Office-first)

Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity

Be the champion of customer loyalty! As our Lead, Loyalty Program, you will own the strategy and execution of a robust loyalty and clienteling program, driving Customer Lifetime Value (CLTV). You will serve as the key liaison across IT, E-commerce, and Marketing to deliver a personalized digital roadmap. Join us in this high-impact role, balancing strategic vision with hands-on operational management to ensure our market-leading program is both ROI-focused and brand-aligned.

Your Daily Adventures

• Own the Loyalty Roadmap: Define and deliver the detailed strategy and roadmap for the Loyalty & Clienteling programs, translating the business vision into robust, market-leading features.
• Drive Customer Insights: Deeply understand the customer journey and conduct user testing to leverage insights for developing elevated, personalized experiences across all channels.
• Cross-Functional Liaison: Act as the key liaison across all major stakeholders (IT, E-commerce, Marketing, Data) to ensure project alignment and drive value delivery for the business.
• Product Management & Optimization: Lead the development of program features from ideation through launch, prioritize initiatives based on engagement/conversion, and maintain a rigorous A/B testing backlog to optimize performance.
• Technology Business Ownership: Act as the day-to-day Business Owner of the Loyalty & Clienteling technology platforms, managing functionality and prioritizing the technology roadmap with development partners.
• Performance Tracking: Define goals and KPIs, and regularly report on metrics that directly contribute to the overall Customer Lifetime Value (CLTV) and business objectives.

Your Toolkit

• Minimum of four (4) years of related experience, with an ability to oversee system development projects.
• In-depth knowledge of the Marketing Technology stack; experience in an Agile/Scrum environment is a plus.
• Proven experience structuring and implementing robust A/B testing programs.
• Talent for customer research, leveraging insights to prioritize a customer-centric approach.
• Exceptional communication skills, with expertise in data storytelling for leadership teams.
• Strong attention to detail, stakeholder management
• Experience working with Apparel Retailers or Brands is a plus
• Fluency in English and French is a strong plus.

Why Choose the Psycho Bunny Life?

• A group RRSP/DPSP plan, which includes a very generous company match!
• Comprehensive group Insurance coverage, including health, dental, vision
• Three (3) weeks of vacation, six (6) wellness days and your birthday off, on us
• On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Sweet discount on the coolest fits

Ready to Set a Bold Standard?

Apply now to join and show us what makes you uniquely bold!

Diversity & Inclusion

Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.