Job Description

Job summary

We are seeking a proactive and results-driven Lead Generation Specialist to identify, engage, and nurture potential clients for our client in the creative services and professional photography industry. In this role, you will be responsible for building and managing a pipeline of qualified prospects through targeted outreach, primarily via email and other digital communication channels. You will initiate conversations, conduct consistent follow-ups, monitor prospect engagement, and nurture relationships to generate new business opportunities. The ideal candidate is organized, persuasive, and comfortable managing multiple prospect conversations while ensuring timely and professional communication.

Work schedule

• Remote
• Part-time, 12.5 hours per week
• Aligned with U.S. Eastern Time (ET)

Responsibilities

LEAD GENERATION & PROSPECTING

• Research and identify potential clients, businesses, and decision-makers aligned with the company's creative services and professional photography offerings.
• Build and maintain targeted prospect lists using online research, directories, LinkedIn, social media, and other lead generation platforms.
• Conduct outbound outreach through email, LinkedIn, social media, and other relevant communication channels to introduce the company's services and generate interest.
• Personalize outreach messages based on prospect profiles, business needs, industry, and potential opportunities.
• Develop and execute outreach sequences and messaging strategies to maximize response rates and engagement.
• Identify and qualify leads based on their needs, level of interest, budget, and potential fit for the company's services.

LEAD NURTURING & FOLLOW-UPS

• Manage ongoing conversations with prospective clients and nurture relationships through timely, consistent, and personalized messaging.
• Execute structured follow-up sequences to reconnect with prospects, address questions, maintain engagement, and encourage next steps.
• Respond to prospect inquiries professionally and provide relevant information about the company's services.
• Re-engage inactive, unresponsive, or previously interested prospects through strategic follow-up campaigns.
• Identify promising opportunities and coordinate the transition of qualified or interested leads to the appropriate sales representative or client contact.
• Maintain a professional and consistent brand voice across all prospect communications.

PIPELINE MANAGEMENT & MONITORING

• Track and monitor all outreach activities, prospect responses, follow-ups, and lead progression throughout the sales pipeline.
• Maintain accurate and up-to-date lead records, communication histories, and follow-up schedules in the CRM or designated tracking system.
• Monitor key outreach metrics, including emails sent, response rates, follow-up completion, qualified leads, and conversion opportunities.
• Ensure no promising leads are overlooked by proactively monitoring pending conversations and upcoming follow-up activities.
• Prepare regular reports on lead generation performance, campaign effectiveness, and pipeline progress.
• Identify opportunities to improve outreach messaging, targeting, follow-up strategies, and overall lead conversion.

Qualifications:

• Minimum 1–2 years of experience in lead generation, appointment setting, sales development, outbound sales, or a similar role.
• Hands-on experience with outbound prospecting, particularly through email outreach and digital messaging.
• Demonstrated ability to generate leads, initiate conversations, nurture prospects, and consistently follow up to move opportunities forward.
• Strong written communication skills, with the ability to create engaging, personalized, and professional outreach messages.
• Experience managing multiple prospect conversations and maintaining consistent follow-up schedules.
• Familiarity with lead generation strategies, prospect research, lead qualification, and sales pipeline management.
• Experience using CRM platforms to track leads, document interactions, and monitor prospect progression.
• Proficiency in Google Workspace or Microsoft Office, particularly Google Sheets or Excel for lead tracking and reporting.
• Familiarity with outreach and prospecting tools such as LinkedIn Sales Navigator, Apollo.io, Hunter.io, Instantly, or similar platforms.
• Strong organizational skills and attention to detail, particularly in maintaining accurate prospect information and monitoring follow-up activities.
• Self-motivated and results-oriented, with the ability to work independently, manage daily outreach targets, and consistently meet deadlines.
• Comfortable communicating with business owners, executives, marketing teams, and other decision-makers.
• Ability to manage rejection, remain persistent, and maintain a positive and professional approach to outbound prospecting.
• Experience working with clients in creative services, photography, marketing, advertising, or other professional services industries is an advantage.
• Familiarity with email marketing platforms, outreach automation, and AI tools for prospect research, message personalization, and productivity is a plus.

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher

Storage: 256GB SSD or higher Operating

System: Windows 10 or macOS

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area