Job Description

As a
Lead Generation Representative (LGR)
for our Google Cloud business, you will assist customers who are looking into cloud programs by communicating the benefits of Google Cloud and Softchoice through multiple different channels. As you help our customers and prospects on their cloud journey, your success will be dependent on transitioning leads into an accepted opportunity within the sales pipeline.
You’ll develop the strategy and execute customer outreach activities (email and phone) aligning with our marketing & sales funnel programs between Softchoice & GCP. Success in this role requires a commitment to learning, growing with others and educating clients/ Softchoice Sales around the untapped value of Google.
You will collaborate closely with team members inside and outside of Softchoice to meet the client where they are in their journey. The LGR Team is a key partner of Softchoice’s sales team, supporting the strong drive for sales, revenue and growth.
The LGR generates sales ready leads via inbound prospecting, using multiple channels like phone, email, social media, direct mail, etc. focused on key strategic pillars defined by The Google Category. Our most successful LGR’s know that there’s value in challenging customers to break out of their comfort zone.
You will proactively learn about customer objectives and challenges, developing a deep understanding of their business and spotting new opportunities. With those insights, you lead new conversations and tailor compelling messaging to deliver continual added value.
As an LGR for our Google business, you will drive growth by communicating the strategic benefits of Google Cloud and Softchoice. You will bridge the gap between leads and sales by transitioning leads into qualified opportunities within the sales pipeline.

Key Responsibilities:
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Lead Management:
Review, qualify, and nurture warm leads from Google while building research-based contact lists for targeted account outreach.
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Outbound Engagement:
Execute high-volume outbound activities (phone, email, social) to engage IT leaders, business leaders and senior executives.
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Consultative Selling:
Proactively identify customer challenges and tailor messaging around Softchoice’s Core Solution Pillars to drive business outcomes rather than leading with technology.
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Sales Collaboration:
Partner with the Softchoice sales team to provide clear context on leads and maintain a healthy Salesforce (SFDC) pipeline of new Google opportunities.
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Performance Tracking:
Achieve monthly/quarterly quotas for qualified opportunities and report on outreach metrics during weekly reviews.