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  Research and identify potential clients across target industries and geographies.
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  Utilize digital platforms, databases, and networking opportunities to source qualified
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  leads. Reference should also be made to local dailies & publications.
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  Maintain a structured lead tracker capturing contact details, engagement status, and
  conversion potential.

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  Initiate contact with prospects via email, calls, LinkedIn, and other professional channels.
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  Use tailored outreach messages aligned with the clients' service offerings.
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  Schedule introductory meetings and demos for the Business Development Manager or senior team members.
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  Employ data mining tools and platforms for accuracy and volume targets.

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  Assess prospect needs, budget, and decision-making authority to determine lead quality.
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  Segment leads into categories (hot, warm, cold) for effective prioritization.
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  Ensure accurate and timely updates to CRM systems and lead databases.

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  Conduct sector-specific research to identify emerging opportunities and trends.
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  Track competitor activities and client preferences to refine lead generation strategies.
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  Provide insights to the Business Development team to support proposal development and positioning.

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  Collaborate with marketing to align campaigns with lead generation objectives.
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  Work closely with operations and service delivery teams to ensure accurate representation of the clients capabilities.
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  Share feedback from prospects to inform service improvement and innovation.

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  Prepare weekly and monthly reports on lead generation activities, conversion rates, and pipeline health.
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  Maintain organized records of all outreach activities and client interactions.
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  Support post-engagement follow-ups to ensure continuity in client relationship building.

Requirements

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  Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
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  1–2 years’ experience in lead generation, sales support, or business development within service-based industries.
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  Proven track record of building and managing lead pipelines.
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  Familiarity with CRM tools, digital prospecting platforms, and professional networking sites.

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  Strong research and analytical skills.
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  Excellent communication and interpersonal abilities.
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  Ability to craft compelling outreach messages and presentations.
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  High level of organization and attention to detail.
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  Proficiency in Microsoft Office Suite, Google Workspace, and CRM systems.
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  Self-motivated, target-driven, and adaptable to dynamic business environments.